SF Upcoming PAID study on DRINKS - May 2011

1. Drinks - May 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on DRINKS that you maybe in interested in.

Please take note that you are ineligible to participate if you have taken part in any research study in the last 6 months.

We are looking for males and females ages 22-34. This is a 2-hour focus group discussion in downtown San Francisco on April 27th or 28th. The honorarium is $125.00-$150.00 if you qualify and participate.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

Name

Cell Phone

Home Phone

Work Phone

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* 2. Employment Information

Job Title

Company Name

Industry

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* 3. What is your gender?

Male

Female

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* 4. Which of the following groups best fits your age?

21 or younger

22-27

28-34

35 or older

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* 5. What is your EXACT age?

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* 6. What is your current employment status?

Unemployed

PT Employed

FT Employed

FT Student

PT Student

Other (please specify)

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* 7. So we can get a representative mix, how would you describe your ethnic background?

Caucasian

African-American

Hispanic/Latino

Asian-American

Native American

Mixed Race

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* 8. What’s your highest level of education?

Some high school

High school graduate

Some college

College graduate

Grad school

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* 9. What is your current marital status?

Single

Married

Divorced

Other (please specify)

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* 10. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

Under $30,000 per year

$30,000 - $34, 999

$35,000 – $39,999

$40,000 – $49, 999

$50,000 – $59, 999

$60,000 – $69, 999

$70,000 – $79, 999

$80,000 +

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* 11. Now I would like to ask you a few questions about the leisure activities you do. Which, if any, of the following do you do during a span of a WEEK on average?

Go to the movies

Go out to a bar

Play sports

Watch TV at Home with friends (sports, etc)

Eat in a restaurant

Go shopping

Have friends over for dinner at home

Go out dancing

Have friends over to your house for drinks

Work out at the gym

None of the above

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* 12. How many times do you do each of the following per WEEK on average?

Go to the movies

Go out to a bar

Play sports

Watch TV at Home with friends (sports, etc)

Eat in a restaurant

Go shopping

Have friends over for dinner at home

Go out dancing

Have friends over to your house for drinks

Work out at the gym

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* 13. Please tell me about your beverage choices when you are out in a bar, club, restaurant, or at home. Which of the following drinks do you usually drink, and how often do you tend to have them?

	More than once a week	Once a week	Few times a month	Once a month	Once every few months	Never tried it but I’m open to trying	Never tried it and have no interest in trying it	Tried it and I’m open to drinking it again	Tried it and but I wouldn’t drink it in the future	N/A
Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum More than once a week	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Once a week	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Few times a month	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Once a month	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Once every few months	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Never tried it but I’m open to trying	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Never tried it and have no interest in trying it	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Tried it and I’m open to drinking it again	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum Tried it and but I wouldn’t drink it in the future	Spirits: Whiskey, Cognac, Brandy, Rum, Vodka, Gin, Light Rum N/A
Wine	Wine More than once a week	Wine Once a week	Wine Few times a month	Wine Once a month	Wine Once every few months	Wine Never tried it but I’m open to trying	Wine Never tried it and have no interest in trying it	Wine Tried it and I’m open to drinking it again	Wine Tried it and but I wouldn’t drink it in the future	Wine N/A
Wine Coolers, Ready To Drinks or Flavoured Malt Beverages	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages More than once a week	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Once a week	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Few times a month	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Once a month	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Once every few months	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Never tried it but I’m open to trying	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Never tried it and have no interest in trying it	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Tried it and I’m open to drinking it again	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages Tried it and but I wouldn’t drink it in the future	Wine Coolers, Ready To Drinks or Flavoured Malt Beverages N/A
Beer	Beer More than once a week	Beer Once a week	Beer Few times a month	Beer Once a month	Beer Once every few months	Beer Never tried it but I’m open to trying	Beer Never tried it and have no interest in trying it	Beer Tried it and I’m open to drinking it again	Beer Tried it and but I wouldn’t drink it in the future	Beer N/A
Alcoholic Cider	Alcoholic Cider More than once a week	Alcoholic Cider Once a week	Alcoholic Cider Few times a month	Alcoholic Cider Once a month	Alcoholic Cider Once every few months	Alcoholic Cider Never tried it but I’m open to trying	Alcoholic Cider Never tried it and have no interest in trying it	Alcoholic Cider Tried it and I’m open to drinking it again	Alcoholic Cider Tried it and but I wouldn’t drink it in the future	Alcoholic Cider N/A
Liqueurs/Cordials	Liqueurs/Cordials More than once a week	Liqueurs/Cordials Once a week	Liqueurs/Cordials Few times a month	Liqueurs/Cordials Once a month	Liqueurs/Cordials Once every few months	Liqueurs/Cordials Never tried it but I’m open to trying	Liqueurs/Cordials Never tried it and have no interest in trying it	Liqueurs/Cordials Tried it and I’m open to drinking it again	Liqueurs/Cordials Tried it and but I wouldn’t drink it in the future	Liqueurs/Cordials N/A

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* 14. Which statement would you most agree with?

I usually stick to the same brands of alcohol

I drink the same couple of brands most of the time

I have a variety of brands that I like to drink

I’m constantly trying new brands of alcohol

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* 15. For each of the following alcoholic beverage categories, please indicated how often you consider purchasing them either at home or in a bar, club or restaurant:

1) Hard/Alcoholic Cider – Such as Strongbow, Hornsby, Woodchuck, Magner’s, Wyder’s
2) Ready to drink Cocktails such as Smirnoff Pomegranate Martini, Jose Cuervo Golden Margaritas, Bacardi Classic Mojito ETC
3) Flavored Malt Beverages such as Smirnoff Ice, Mikes Hard Lemonade
4) Domestic Beer such as Coors Light, Budweiser, Miller etc
5) Import Beer such as Heineken, Corona, Guinness etc.
6) Craft/Specialty Beer such as Sierra Nevada Blue Moon, Sam Adams, Magic Hat, Fat Tire, Sweetwater, etc.
7) Spirits such as gin, rum, tequila, vodka, whiskey, scotch
8) Wines such as chardonnay, Sauvignon Blanc, Merlot, Pinot Noir, Zinfandel etc.
9) Scale- Always, Almost Always, Once in a While, Sometimes, Never

	Always	Almost Always	Once in a While	Sometimes	Never	N/A
Hard/Alcoholic Cider	Hard/Alcoholic Cider Always	Hard/Alcoholic Cider Almost Always	Hard/Alcoholic Cider Once in a While	Hard/Alcoholic Cider Sometimes	Hard/Alcoholic Cider Never	Hard/Alcoholic Cider N/A
RTD Cocktails/FMB	RTD Cocktails/FMB Always	RTD Cocktails/FMB Almost Always	RTD Cocktails/FMB Once in a While	RTD Cocktails/FMB Sometimes	RTD Cocktails/FMB Never	RTD Cocktails/FMB N/A
Domestic Beer	Domestic Beer Always	Domestic Beer Almost Always	Domestic Beer Once in a While	Domestic Beer Sometimes	Domestic Beer Never	Domestic Beer N/A
Import Beer	Import Beer Always	Import Beer Almost Always	Import Beer Once in a While	Import Beer Sometimes	Import Beer Never	Import Beer N/A
Craft/Specialty Beer	Craft/Specialty Beer Always	Craft/Specialty Beer Almost Always	Craft/Specialty Beer Once in a While	Craft/Specialty Beer Sometimes	Craft/Specialty Beer Never	Craft/Specialty Beer N/A
Spirits	Spirits Always	Spirits Almost Always	Spirits Once in a While	Spirits Sometimes	Spirits Never	Spirits N/A
Wines	Wines Always	Wines Almost Always	Wines Once in a While	Wines Sometimes	Wines Never	Wines N/A

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* 16. Which ONE of the following statements best fits your view of advertising?

I consider all advertising an intrusion

I’m not generally that enthusiastic about advertising, but it has some merit, sometimes

Some of the advertisements you see are really quite interesting

I’m interested in advertising that relates to my job, interests or hobbies

I always try to ignore advertisements whenever possible

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. Which of the following groups best fits your age?

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* 5. What is your EXACT age?

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* 6. What is your current employment status?

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* 7. So we can get a representative mix, how would you describe your ethnic background?

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* 8. What’s your highest level of education?

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* 9. What is your current marital status?

Question Title

* 10. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

Question Title

* 11. Now I would like to ask you a few questions about the leisure activities you do. Which, if any, of the following do you do during a span of a WEEK on average?

Question Title

* 12. How many times do you do each of the following per WEEK on average?

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* 13. Please tell me about your beverage choices when you are out in a bar, club, restaurant, or at home. Which of the following drinks do you usually drink, and how often do you tend to have them?

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* 14. Which statement would you most agree with?

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* 16. Which ONE of the following statements best fits your view of advertising?

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* 17. FOR COMPANY USE ONLY
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