Detroit Red Wings - Fan Community

Detroit Red Wings Community

 

CONSENT TO PARTICIPATE IN THE BRAND AUDIT OF THE DETROIT RED WINGS

I understand that I have been asked to participate in a research project being conducted by a student group of the MBA program of Concordia University (contact info), under the supervision of Professor Zeynep Arsel of the Department of Marketing of Concordia University (zarsel@jmsb.concordia.ca Phone:(514) 848-2424 Ext: 2956 ).


A. PURPOSE

I have been informed that the purpose of the research is as follows, an analysis of the Detroit Red Wings brand with consideration given to the recent NHL lockout.

B. PROCEDURES

I understand that I will be asked to answer questions in an online survey format that will require approximately 10 minutes of my time and all safeguards are being taken to protect the confidentiality of my participation.

C. RISKS AND BENEFITS

I understand that there are no risks to my participation.

D. CONDITIONS OF PARTICIPATION

• I understand that I am free to withdraw my consent and discontinue my participation at anytime without negative consequences.

• I understand that my participation in this study is confidential(i.e.,the researcher will know, but will not disclose my identity)

• I understand that the data from this study may be published.

If at any time you have questions about the proposed research, please contact the study’s Principal Investigator
Professor Zeynep Arsel of the Department of Marketing of John Molson School of Business, Concordia University (zarsel@jmsb.concordia.ca Phone:(514) 848-2424 Ext: 2956


If at any time you have questions about your rights as a research participant, please contact the Research Ethics and Compliance Advisor, Concordia University, 514.848.2424 ex. 7481 ethics@alcor.concordia.ca
1. Please read the following:
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