SurveyMonkey Powered Online Survey

This short survey is designed to give non-cable customers in unincorporated King County an opportunity to assist King County in determining the future cable-related community needs and interests as provided for in the King County Code section 6.27.A.050C.

All responses will be kept confidential.

Question Title

1. Please indicate the MAIN REASON why you do not subscribe to cable television services.

Cable TV service is not available to my home

Cable TV service is too expensive

Not interested - I don't watch TV enough to make it worthwhile

Used to subscribe to cable TV, but the customer service was poor

Used to subscribe to cable TV, but the quality of service was poor

Use internet to watch programming

I subscribe to a satellite TV service (e.g. DirecTV, Dish Network)

Do not like cable programs or channels

Other (please specify)

Question Title

2. What would cause you to consider subscribing to cable TV in the future? (CHECK ALL THAT APPLY)

If cable TV service was made available to my home

Lower cost

Better signal quality

Better customer service by the cable TV company

Ability to choose a different cable TV company that serves my area

Better/more local programming

Ability to pick and choose channels that I would watch

Other (please specify)

Question Title

3. If you currently subscribe to satellite television, and a new cable company were to service your neighborhood, with channels and other broadband services similar to those of DirecTV or Dish Network, at a competing price, how likely would you be to subscribe to the new cable company?

	1 (very unlikely)	2	3	4	5 (very likely)
Likelihood	Likelihood 1 (very unlikely)	Likelihood 2	Likelihood 3	Likelihood 4	Likelihood 5 (very likely)

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