Chester County Art Association Strategic Planning Survey 2013

The Chester County Art Association (CCAA) is a non-profit, cultural organization that promotes participation in the arts through quality instruction, exhibitions and community outreach. CCAA believes that art does make a difference and has enhanced the community by involving people of all ages and aspirations in the arts since 1931.

This brief survey will help CCAA's Board and staff set the organization's strategic direction for the future. The survey has 16 questions and should take no more than 10 minutes to complete.

Thank you for sharing your time and ideas with us. Your answers will remain confidential.

Question Title

1. When you think of Chester County Art Association, what is the first word that comes to mind?

Question Title

2. What is your current relationship with CCAA? (Please check all that apply.)

Class/Workshop attendee

Board member

Represent a corporate or philanthropic funder

Student

Represent a community partner organization

Staff member

Member (I make an annual donation to be a member)

Intern or volunteer

Donor

Instructor

Parent/Guardian of a class/workshop attendee

Artist

Represent another local or regional art center

Other (please specify):

Question Title

3. How did you learn about and get engaged with CCAA?

I sought them out for a workshop

I sought them out as an artist looking for an exhibition space

Referred by a friend/colleague

Summer camp for my child/ren

I saw an art installation in West Chester

I learned about them through their Exton Square Studio/Exton Mall site

I came across them online

I read an article about them

Other (please specify):

Question Title

4. Where do you most encounter CCAA?

CCAA's West Chester facility

Exton Mall

Online

Not one in particular--I see their events and installations in the community

Question Title

5. How would you rate CCAA's success with fulfilling its mission to promote participation in the arts through quality instruction, exhibitions and community outreach?

	Highly successful	Successful	Somewhat successful	Not successful	Not sure
Quality instruction	Quality instruction Highly successful	Quality instruction Successful	Quality instruction Somewhat successful	Quality instruction Not successful	Quality instruction Not sure
Exhibitions	Exhibitions Highly successful	Exhibitions Successful	Exhibitions Somewhat successful	Exhibitions Not successful	Exhibitions Not sure
Community Outreach	Community Outreach Highly successful	Community Outreach Successful	Community Outreach Somewhat successful	Community Outreach Not successful	Community Outreach Not sure

What could CCAA do to improve its success?

Question Title

6. How recently have you done each of the following with CCAA?

	More than once in 2013	Once in 2013	Sometime before 2013	Never
Attended a class or workshop yourself	Attended a class or workshop yourself More than once in 2013	Attended a class or workshop yourself Once in 2013	Attended a class or workshop yourself Sometime before 2013	Attended a class or workshop yourself Never
Enrolled your daughter/son in a class or workshop	Enrolled your daughter/son in a class or workshop More than once in 2013	Enrolled your daughter/son in a class or workshop Once in 2013	Enrolled your daughter/son in a class or workshop Sometime before 2013	Enrolled your daughter/son in a class or workshop Never
Attended an art exhibit or special event	Attended an art exhibit or special event More than once in 2013	Attended an art exhibit or special event Once in 2013	Attended an art exhibit or special event Sometime before 2013	Attended an art exhibit or special event Never
Made a donation	Made a donation More than once in 2013	Made a donation Once in 2013	Made a donation Sometime before 2013	Made a donation Never
Volunteered	Volunteered More than once in 2013	Volunteered Once in 2013	Volunteered Sometime before 2013	Volunteered Never
Told a friend or colleague about CCAA	Told a friend or colleague about CCAA More than once in 2013	Told a friend or colleague about CCAA Once in 2013	Told a friend or colleague about CCAA Sometime before 2013	Told a friend or colleague about CCAA Never
Visited the CCAA website	Visited the CCAA website More than once in 2013	Visited the CCAA website Once in 2013	Visited the CCAA website Sometime before 2013	Visited the CCAA website Never
Heard about CCAA in the community	Heard about CCAA in the community More than once in 2013	Heard about CCAA in the community Once in 2013	Heard about CCAA in the community Sometime before 2013	Heard about CCAA in the community Never

If your participation has dropped-off, please tell us why:

Question Title

7. How important is it for CCAA to do each of the following over the next three years?

	Extremely	Very	Somewhat	Not very	Not at all
Build strong relationships with the residents of West Chester	Build strong relationships with the residents of West Chester Extremely	Build strong relationships with the residents of West Chester Very	Build strong relationships with the residents of West Chester Somewhat	Build strong relationships with the residents of West Chester Not very	Build strong relationships with the residents of West Chester Not at all
Broaden/expand the types of art classes/workshops offered for youth and adults	Broaden/expand the types of art classes/workshops offered for youth and adults Extremely	Broaden/expand the types of art classes/workshops offered for youth and adults Very	Broaden/expand the types of art classes/workshops offered for youth and adults Somewhat	Broaden/expand the types of art classes/workshops offered for youth and adults Not very	Broaden/expand the types of art classes/workshops offered for youth and adults Not at all
Cultivate the artist community	Cultivate the artist community Extremely	Cultivate the artist community Very	Cultivate the artist community Somewhat	Cultivate the artist community Not very	Cultivate the artist community Not at all
Engage in community beautification efforts	Engage in community beautification efforts Extremely	Engage in community beautification efforts Very	Engage in community beautification efforts Somewhat	Engage in community beautification efforts Not very	Engage in community beautification efforts Not at all
Innovate in exhibition offerings	Innovate in exhibition offerings Extremely	Innovate in exhibition offerings Very	Innovate in exhibition offerings Somewhat	Innovate in exhibition offerings Not very	Innovate in exhibition offerings Not at all
Provide leadership development, mentorship and internship opportunities for youth	Provide leadership development, mentorship and internship opportunities for youth Extremely	Provide leadership development, mentorship and internship opportunities for youth Very	Provide leadership development, mentorship and internship opportunities for youth Somewhat	Provide leadership development, mentorship and internship opportunities for youth Not very	Provide leadership development, mentorship and internship opportunities for youth Not at all
Produce public art displays, exhibits, festivals	Produce public art displays, exhibits, festivals Extremely	Produce public art displays, exhibits, festivals Very	Produce public art displays, exhibits, festivals Somewhat	Produce public art displays, exhibits, festivals Not very	Produce public art displays, exhibits, festivals Not at all
Innovate in arts and arts education through technology	Innovate in arts and arts education through technology Extremely	Innovate in arts and arts education through technology Very	Innovate in arts and arts education through technology Somewhat	Innovate in arts and arts education through technology Not very	Innovate in arts and arts education through technology Not at all
Educate youth and underserved residents through community workshops	Educate youth and underserved residents through community workshops Extremely	Educate youth and underserved residents through community workshops Very	Educate youth and underserved residents through community workshops Somewhat	Educate youth and underserved residents through community workshops Not very	Educate youth and underserved residents through community workshops Not at all
Position CCAA as a community gathering place even more than an arts center	Position CCAA as a community gathering place even more than an arts center Extremely	Position CCAA as a community gathering place even more than an arts center Very	Position CCAA as a community gathering place even more than an arts center Somewhat	Position CCAA as a community gathering place even more than an arts center Not very	Position CCAA as a community gathering place even more than an arts center Not at all

Question Title

8. What experiences are you most interested in accessing through CCAA? (Please check all that apply.)

Creating art

Seeing art exhibitions

Meeting other artists

Having a place to go to be part of a community

Being a donor/supporter of the arts

Supporting community beautification through art

Sending my child/ren to art camps and lessons

Improving our community's quality of life and economy through art

Other (please specify):

Question Title

9. Why do you or would you support CCAA? (Please check all that apply.)

Arts are an important part of our local economy

Support for exhibits

Support for their role as a community center, ensuring arts are in West Chester and Exton

Support for summer camps

Support for scholarships for art students who may not be able to attend otherwise

Arts are important for the quality of life in our community

Support for workshops for adults and kids

Other (please specify):

Question Title

10. How and with what partners can CCAA help attract artistic talent to Chester County and inspire creativity in our community?

Question Title

11. How likely is it that each of the following might encourage you to make or increase your financial support of CCAA?

	Extremely	Very	Somewhat	Not very	Not at all
If I could specify how my donation or gift would be used	If I could specify how my donation or gift would be used Extremely	If I could specify how my donation or gift would be used Very	If I could specify how my donation or gift would be used Somewhat	If I could specify how my donation or gift would be used Not very	If I could specify how my donation or gift would be used Not at all
If I were asked more often	If I were asked more often Extremely	If I were asked more often Very	If I were asked more often Somewhat	If I were asked more often Not very	If I were asked more often Not at all
If I could donate my time or expertise	If I could donate my time or expertise Extremely	If I could donate my time or expertise Very	If I could donate my time or expertise Somewhat	If I could donate my time or expertise Not very	If I could donate my time or expertise Not at all
If CCAA would engage me in an ongoing conversation about the future direction of the organization	If CCAA would engage me in an ongoing conversation about the future direction of the organization Extremely	If CCAA would engage me in an ongoing conversation about the future direction of the organization Very	If CCAA would engage me in an ongoing conversation about the future direction of the organization Somewhat	If CCAA would engage me in an ongoing conversation about the future direction of the organization Not very	If CCAA would engage me in an ongoing conversation about the future direction of the organization Not at all
If I could "sponsor" an exhibit or public art project	If I could "sponsor" an exhibit or public art project Extremely	If I could "sponsor" an exhibit or public art project Very	If I could "sponsor" an exhibit or public art project Somewhat	If I could "sponsor" an exhibit or public art project Not very	If I could "sponsor" an exhibit or public art project Not at all
If I could make a special gift to the renovation of the West Chester site	If I could make a special gift to the renovation of the West Chester site Extremely	If I could make a special gift to the renovation of the West Chester site Very	If I could make a special gift to the renovation of the West Chester site Somewhat	If I could make a special gift to the renovation of the West Chester site Not very	If I could make a special gift to the renovation of the West Chester site Not at all
If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming	If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming Extremely	If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming Very	If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming Somewhat	If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming Not very	If I could "sponsor" an at-risk youth or other underserved community member to participate in arts programming Not at all

Other (please specify):

Question Title

12. How important are each of the following criteria to your decision to invest in an arts or cultural organization as an artist, member, donor or student?

	Extremely	Very	Somewhat	Not very	Not at all
Accessible via public transportation	Accessible via public transportation Extremely	Accessible via public transportation Very	Accessible via public transportation Somewhat	Accessible via public transportation Not very	Accessible via public transportation Not at all
Quality of website and social media	Quality of website and social media Extremely	Quality of website and social media Very	Quality of website and social media Somewhat	Quality of website and social media Not very	Quality of website and social media Not at all
Quality of art instruction	Quality of art instruction Extremely	Quality of art instruction Very	Quality of art instruction Somewhat	Quality of art instruction Not very	Quality of art instruction Not at all
Quality of exhibitions	Quality of exhibitions Extremely	Quality of exhibitions Very	Quality of exhibitions Somewhat	Quality of exhibitions Not very	Quality of exhibitions Not at all
Cost (membership dues, class fees, etc.)	Cost (membership dues, class fees, etc.) Extremely	Cost (membership dues, class fees, etc.) Very	Cost (membership dues, class fees, etc.) Somewhat	Cost (membership dues, class fees, etc.) Not very	Cost (membership dues, class fees, etc.) Not at all
Friendliness and professionalism of staff	Friendliness and professionalism of staff Extremely	Friendliness and professionalism of staff Very	Friendliness and professionalism of staff Somewhat	Friendliness and professionalism of staff Not very	Friendliness and professionalism of staff Not at all
Affiliation with a major university or cultural institution	Affiliation with a major university or cultural institution Extremely	Affiliation with a major university or cultural institution Very	Affiliation with a major university or cultural institution Somewhat	Affiliation with a major university or cultural institution Not very	Affiliation with a major university or cultural institution Not at all
Referral from a friend or colleague	Referral from a friend or colleague Extremely	Referral from a friend or colleague Very	Referral from a friend or colleague Somewhat	Referral from a friend or colleague Not very	Referral from a friend or colleague Not at all
Social or professional networking opportunities and events	Social or professional networking opportunities and events Extremely	Social or professional networking opportunities and events Very	Social or professional networking opportunities and events Somewhat	Social or professional networking opportunities and events Not very	Social or professional networking opportunities and events Not at all
Learning or conversational opportunities with artists	Learning or conversational opportunities with artists Extremely	Learning or conversational opportunities with artists Very	Learning or conversational opportunities with artists Somewhat	Learning or conversational opportunities with artists Not very	Learning or conversational opportunities with artists Not at all

Other (please specify):

Question Title

13. How could CCAA better use its main facility in West Chester and satellite locations including Exton Mall to engage the community in the arts?

	Yes, definitely do this!	This is worth considering.	Not sure it's worth it.	Don't waste your time--not worth it.
Cafe/WiFi cafe in CCAA's West Chester facility	Cafe/WiFi cafe in CCAA's West Chester facility Yes, definitely do this!	Cafe/WiFi cafe in CCAA's West Chester facility This is worth considering.	Cafe/WiFi cafe in CCAA's West Chester facility Not sure it's worth it.	Cafe/WiFi cafe in CCAA's West Chester facility Don't waste your time--not worth it.
Do something with the grounds of the West Chester facility	Do something with the grounds of the West Chester facility Yes, definitely do this!	Do something with the grounds of the West Chester facility This is worth considering.	Do something with the grounds of the West Chester facility Not sure it's worth it.	Do something with the grounds of the West Chester facility Don't waste your time--not worth it.
Partner with other arts organizations	Partner with other arts organizations Yes, definitely do this!	Partner with other arts organizations This is worth considering.	Partner with other arts organizations Not sure it's worth it.	Partner with other arts organizations Don't waste your time--not worth it.
Offer short-term workshops for students	Offer short-term workshops for students Yes, definitely do this!	Offer short-term workshops for students This is worth considering.	Offer short-term workshops for students Not sure it's worth it.	Offer short-term workshops for students Don't waste your time--not worth it.
Improve signage/external appearance	Improve signage/external appearance Yes, definitely do this!	Improve signage/external appearance This is worth considering.	Improve signage/external appearance Not sure it's worth it.	Improve signage/external appearance Don't waste your time--not worth it.
Look into more satellite locations in Chester County	Look into more satellite locations in Chester County Yes, definitely do this!	Look into more satellite locations in Chester County This is worth considering.	Look into more satellite locations in Chester County Not sure it's worth it.	Look into more satellite locations in Chester County Don't waste your time--not worth it.

Comments:

Question Title

14. How would you prefer to learn about CCAA in the future? (Please check all that apply.)

Annual Report

Blog

Text Message

Social Media (Facebook, Twitter, Pinterest, YouTube, etc.)

Website Updates

Postal Newsletter

Email Newsletter

Meetings or Special Events

Other (please specify):

Chester County Art Association Strategic Planning Survey 2013

Question Title

1. When you think of Chester County Art Association, what is the first word that comes to mind?

Question Title

2. What is your current relationship with CCAA? (Please check all that apply.)

Question Title

3. How did you learn about and get engaged with CCAA?

Question Title

4. Where do you most encounter CCAA?

Question Title

5. How would you rate CCAA's success with fulfilling its mission to promote participation in the arts through quality instruction, exhibitions and community outreach?

Question Title

6. How recently have you done each of the following with CCAA?

Question Title

7. How important is it for CCAA to do each of the following over the next three years?

Question Title

8. What experiences are you most interested in accessing through CCAA? (Please check all that apply.)

Question Title

9. Why do you or would you support CCAA? (Please check all that apply.)

Question Title

10. How and with what partners can CCAA help attract artistic talent to Chester County and inspire creativity in our community?

Question Title

11. How likely is it that each of the following might encourage you to make or increase your financial support of CCAA?

Question Title

12. How important are each of the following criteria to your decision to invest in an arts or cultural organization as an artist, member, donor or student?

Question Title

13. How could CCAA better use its main facility in West Chester and satellite locations including Exton Mall to engage the community in the arts?

Question Title

14. How would you prefer to learn about CCAA in the future? (Please check all that apply.)

Question Title

15. Please share with us either one way the arts have changed your life or how the arts have improved your community for the better.

Question Title

16. Do you have any other comments or suggestions to help CCAA plan for the future? (If none, leave blank.)