Catersource Survey

Catersource is exploring the viability of providing more conferences and educational information throughout the year, both physically and virtually. We would really appreciate your views to help us deliver new events that will help you improve your business and performance.

This survey will only take 5 minutes to complete, and all respondents will be entered into our prize draw to win a full conference registration to the 2012 Catersource Conference & Tradeshow!

Many thanks in advance for your time.

Best wishes
Pauline Hoogmoed - CEO

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1. Please start by telling us who you are.

Name

Job Title

Company

Business Activity

Email Address

Phone Number

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2. Other than Catersource, how many conferences do you attend on average each year?

1-2

3-2

5 or more

Please list any major conferences that you regularly attend.

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3. What type/s of event are you most likely to attend?

Association-led annual conferences

Business-focused events

Technical culinary related conferences

Exhibitions with free educational content

Webinars

Executive Level Round Tables

Other (please specify)

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4. Please tell us how important the following factors are when deciding to attend a conference
1=Very important 2=Quite important 3=Not important

	1=Very important	2=Quite important	3=Not important
Topic	Topic 1=Very important	Topic 2=Quite important	Topic 3=Not important
Speakers	Speakers 1=Very important	Speakers 2=Quite important	Speakers 3=Not important
Price	Price 1=Very important	Price 2=Quite important	Price 3=Not important
Location	Location 1=Very important	Location 2=Quite important	Location 3=Not important
Networking opportunities	Networking opportunities 1=Very important	Networking opportunities 2=Quite important	Networking opportunities 3=Not important
Budget to attend	Budget to attend 1=Very important	Budget to attend 2=Quite important	Budget to attend 3=Not important
Employer support to attend	Employer support to attend 1=Very important	Employer support to attend 2=Quite important	Employer support to attend 3=Not important

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5. For 2012, will you have more, less or the same budget to attend educational events?

More than last year

Same as last year

Less than last year

Do not have a budget

If no, please explain

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6. What are, or will be, the 5 greatest priorities/challenges your business must tackle over the next 6-12 months?

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7. If you could attend one conference in the next 6 months, what would it be on?

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8. What is your preferred duration for a conference?

Half day alongside a tradeshow

1 day

1.5 day

2 day

3 day

More than 3 days

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9. How far are you willing to travel to attend a business-critical conference?

Less than 1 hour drive away

Up to 2 hours drive away

Less than 2 hours flight

Up to 4 hours flight

Other

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10. Where would you expect to see us hold additional conferences for the Catering market in the USA?

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11. Please indicate your preferred times of the year to attend conferences – please tick all that are relevant.

January

February

March

April

May

June

July

August

September

October

November

December

Please add any further comments about particular busy periods, or downtimes for your industry.

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12. Please indicate your interest in conferences on any of the following topics.
1=Very interested 2=Quite interested 3=Not interested

	1=Very interested	2=Quite interested	3=Not interested
Sales – strategies, structure, best practices and development	Sales – strategies, structure, best practices and development 1=Very interested	Sales – strategies, structure, best practices and development 2=Quite interested	Sales – strategies, structure, best practices and development 3=Not interested
Marketing – traditional and social	Marketing – traditional and social 1=Very interested	Marketing – traditional and social 2=Quite interested	Marketing – traditional and social 3=Not interested
Culinary – management, cost controls, pricing and profitability	Culinary – management, cost controls, pricing and profitability 1=Very interested	Culinary – management, cost controls, pricing and profitability 2=Quite interested	Culinary – management, cost controls, pricing and profitability 3=Not interested
Culinary – menu development and new ideas	Culinary – menu development and new ideas 1=Very interested	Culinary – menu development and new ideas 2=Quite interested	Culinary – menu development and new ideas 3=Not interested
Culinary – global cuisine	Culinary – global cuisine 1=Very interested	Culinary – global cuisine 2=Quite interested	Culinary – global cuisine 3=Not interested
Presentation – plated, platter and station ideas	Presentation – plated, platter and station ideas 1=Very interested	Presentation – plated, platter and station ideas 2=Quite interested	Presentation – plated, platter and station ideas 3=Not interested
Business Expansion Strategies – venues and new divisions	Business Expansion Strategies – venues and new divisions 1=Very interested	Business Expansion Strategies – venues and new divisions 2=Quite interested	Business Expansion Strategies – venues and new divisions 3=Not interested
Business of Catering – finance, quality control, management structure and HR	Business of Catering – finance, quality control, management structure and HR 1=Very interested	Business of Catering – finance, quality control, management structure and HR 2=Quite interested	Business of Catering – finance, quality control, management structure and HR 3=Not interested
Technology for Caterers	Technology for Caterers 1=Very interested	Technology for Caterers 2=Quite interested	Technology for Caterers 3=Not interested
Sustainable/Green Catering	Sustainable/Green Catering 1=Very interested	Sustainable/Green Catering 2=Quite interested	Sustainable/Green Catering 3=Not interested
Weddings	Weddings 1=Very interested	Weddings 2=Quite interested	Weddings 3=Not interested

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13. How much on average would you expect to pay for a 2-day conference?

Less than $500

$500-$999

$1000-$1499

$1500-$1999

$2000+

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14. Please indicate whether you have participated in any online education in the last 6 months.

1-2 webinars/virtual events

3-4 webinars/virtual events

Over 5 webinars/virtual events

None

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15. If you have participated in any virtual events, did you pay for any of these?

No – they were all free

Yes

If yes, please indicate an average price

(please specify)

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16. Which websites or magazines do you read to access information to keep up to date with the industry?

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17. If the topic, content and speakers were aligned to your business priorities, would you attend additional conferences presented by Catersource in the future?

Yes

Maybe

If no – why not?

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1. Please start by telling us who you are.

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2. Other than Catersource, how many conferences do you attend on average each year?

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3. What type/s of event are you most likely to attend?

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4. Please tell us how important the following factors are when deciding to attend a conference1=Very important 2=Quite important 3=Not important

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5. For 2012, will you have more, less or the same budget to attend educational events?

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6. What are, or will be, the 5 greatest priorities/challenges your business must tackle over the next 6-12 months?

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7. If you could attend one conference in the next 6 months, what would it be on?

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8. What is your preferred duration for a conference?

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9. How far are you willing to travel to attend a business-critical conference?

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10. Where would you expect to see us hold additional conferences for the Catering market in the USA?

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11. Please indicate your preferred times of the year to attend conferences – please tick all that are relevant.

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12. Please indicate your interest in conferences on any of the following topics.1=Very interested 2=Quite interested 3=Not interested

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13. How much on average would you expect to pay for a 2-day conference?

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14. Please indicate whether you have participated in any online education in the last 6 months.

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15. If you have participated in any virtual events, did you pay for any of these?

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16. Which websites or magazines do you read to access information to keep up to date with the industry?

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17. If the topic, content and speakers were aligned to your business priorities, would you attend additional conferences presented by Catersource in the future?

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18. Do you have any further comments / ideas / suggestions regarding conferences and learning opportunities?

4. Please tell us how important the following factors are when deciding to attend a conference
1=Very important 2=Quite important 3=Not important

12. Please indicate your interest in conferences on any of the following topics.
1=Very interested 2=Quite interested 3=Not interested