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* 1. Is the circulation of your newspaper increasing, shrinking or staying about the same? If it’s increasing, please tell us your success story.

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* 2. Is the population of your town increasing, shrinking or staying about the same? If the population is changing, please tell us why.

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* 3. How much do you charge for a single copy of your newspaper?

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* 4. What happened the last time you raised your single copy cost?

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* 5. What are you doing to increase the circulation of your newspaper?
Check all that apply and tell us what else you are doing.

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* 6. Improving circulation is expensive. What percent of your total budget do you allocate toward improving circulation?

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* 7. Do you sample non-subscribers? If yes, how often do you sample. Describe your sampling schedule.

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* 8. Where do you get your list of non-subscribers?

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* 9. What incentives do you offer to non-subscribers when you sample?

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* 10. Do you offer access to your newspaper on line? If yes, is it included with the print subscription price?

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* 11. Can readers subscribe to the digital copy only?

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* 12. Do you include digital subscriptions in your overall subscription count for advertisers?

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* 13. After you began to offer online access to your newspaper

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* 14. What was the reaction of your readers when you began to offer online access to your newspaper?

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* 15. If you use a paywall, please tell us why.

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* 16. What percentage of your print edition is not behind the paywall. Why?

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* 17. What vendor provides your paywall application?

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* 18. Please provide your paywall success story.

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* 19. Name

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* 20. Newspaper

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* 21. Email address

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* 22. May we contact you for more information as we develop our story?

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* 23. May we quote your survey comments in the story?

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