The PR industry’s lack of success at the Cannes Lions festival 2012 was blamed by the judges on a lack of ‘big ideas’. So what can the PR industry do to become more creative and what are the constituent parts of creativity that really work? There is so much noise in the industry today that creative PR is at an all time premium with PR agencies, in-house PRs, ad agencies and marketing directors all vying for creative budgets and the next big idea.
PRWeek’s latest survey explores the new dynamics of the UK’s competitive melting pot for creativity to discuss how the PR industry is changing to become a driving force for creativity.
Fill out our quick 10 question survey here and…
1) Be in with a chance to win a Bang & Olufsen speaker dock for an iPad (BeoPlay A3 Dock and Sound System worth £330)*
2) Receive a copy of the expert report informed by the results of this survey
3) Receive the answers to the survey to reveal where your peers stand in comparison
Please contact Georgia.Cockerell@haymarket.com with any questions.
*Terms and conditions apply.
In taking part in this survey you agree to our terms and conditions, to view these click here. Entries close: 11.59pm on 14th June 2013