Customer Delight as an Antecedent of Customer Loyalty in the South African Retail Banking Sector |
SECTION A: DEMOGRAPHICS
| 17% |
Thank you for taking part in this banking survey.
This survey targets any South African, 18 years and older, that has one or more banking account at any retail bank in South Africa.
The purpose of this survey is to establish how customer delight affects customer loyalty in South African retail banking customers, directly and indirectly.
All responses to this survey are anonymous.
IMPORTANT NOTE:
MAIN BANK, in this questionnaire, refers to the bank that you consider to be your primary bank.
MAIN BANK is the bank with which you do MOST or MOST FREQUENT banking, or into which bank you receive your salary.
ALL the questions in this questionnaire refer to your MAIN BANK, unless otherwise indicated.
It will take roughly 10 minutes to complete this questionnaire.
Please answer ALL the questions as accurately and honestly as possible.
This survey targets any South African, 18 years and older, that has one or more banking account at any retail bank in South Africa.
The purpose of this survey is to establish how customer delight affects customer loyalty in South African retail banking customers, directly and indirectly.
All responses to this survey are anonymous.
IMPORTANT NOTE:
MAIN BANK, in this questionnaire, refers to the bank that you consider to be your primary bank.
MAIN BANK is the bank with which you do MOST or MOST FREQUENT banking, or into which bank you receive your salary.
ALL the questions in this questionnaire refer to your MAIN BANK, unless otherwise indicated.
It will take roughly 10 minutes to complete this questionnaire.
Please answer ALL the questions as accurately and honestly as possible.