Ethical Fashion - English

1. About the questionnaire...

Dear Participants,

ICVolunteers is an international non-profit organization specialized in the field of communication. ICV is currently involved, in partnership with SECO, ITC, ECOs and the University of Geneva, in the launch of an ethical fashion project in Ghana.

The main objective of this project is to promote fair trade fashion products manufactured by micro-producers from marginalized communities between Swiss and international distributors.

We are currently conducting a survey to determine the best strategy to promote ethical fashion products.

We would greatly appreciate if you could spend a few minutes answering the questions below (5-10 minutes).

Thank you and kind regards,

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1. Where do you generally buy your clothes? (Multiple answers possible)

Supermarkets

Shops

Second hand stores

Internet

Other (thank you specify):

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2. Have you ever bought a dress (clothing, shoes, accessories) that can be described as environmentally or socially responsible?

Never

Once

Several times

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3. If so, in which store?

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4. If not, why? (Multiple answers possible)

Too expensive

Lack of outlets (don't know any shops that sell such products)

Does not match with my style of clothing

Too ethno

I do not pay any attention to the origin of my clothes

Never seen anything alike

Other (thank you specify):

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5. For you, what does the concept of ethical fashion stand for?

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6. What importance does fashion have for your, generally speaking? (Select one answer)

Very important

Important

More or less important

Not so important

Not important at all

Very important

Important

More or less important

Not so important

Not important at all

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7. What do you expect from a piece of clothing? (Multiple answers possible)

It dresses me

It affirm my identity

It determines my participation in a particular group

It makes me feel comfortable

It is of good quality

It make me pretty/handsome

Other (thank you specify):

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8. For you, what does determine the purchase of a piece of clothing? (Please rate according to importance)

	Very important	Important	More or less important	Not so important	Not important at all
The price (cheap)	The price (cheap) Very important	The price (cheap) Important	The price (cheap) More or less important	The price (cheap) Not so important	The price (cheap) Not important at all
Fashionable	Fashionable Very important	Fashionable Important	Fashionable More or less important	Fashionable Not so important	Fashionable Not important at all
Its quality	Its quality Very important	Its quality Important	Its quality More or less important	Its quality Not so important	Its quality Not important at all
The fact of it also being worn by others	The fact of it also being worn by others Very important	The fact of it also being worn by others Important	The fact of it also being worn by others More or less important	The fact of it also being worn by others Not so important	The fact of it also being worn by others Not important at all
The fact of it being ethical	The fact of it being ethical Very important	The fact of it being ethical Important	The fact of it being ethical More or less important	The fact of it being ethical Not so important	The fact of it being ethical Not important at all

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9. In your opinion, what makes a piece of clothing fashionable? (Please rate according to importance)

	Very important	Important	More or less important	Not so important	Not important at all
The brand	The brand Very important	The brand Important	The brand More or less important	The brand Not so important	The brand Not important at all
The number of people who buy it	The number of people who buy it Very important	The number of people who buy it Important	The number of people who buy it More or less important	The number of people who buy it Not so important	The number of people who buy it Not important at all
Creativity / innovation	Creativity / innovation Very important	Creativity / innovation Important	Creativity / innovation More or less important	Creativity / innovation Not so important	Creativity / innovation Not important at all
The fact that it is worn by stars	The fact that it is worn by stars Very important	The fact that it is worn by stars Important	The fact that it is worn by stars More or less important	The fact that it is worn by stars Not so important	The fact that it is worn by stars Not important at all
A good advertising campaign	A good advertising campaign Very important	A good advertising campaign Important	A good advertising campaign More or less important	A good advertising campaign Not so important	A good advertising campaign Not important at all
Its location in the store	Its location in the store Very important	Its location in the store Important	Its location in the store More or less important	Its location in the store Not so important	Its location in the store Not important at all

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10. Do you think you would buy ethical clothes more easily if they were sold in supermarkets? (Please select one answer)

Yes

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11. According to you, should we separate the ethical clothes from conventional clothes in supermarkets? (Please select one answer)

Yes, it is important that ethical clothes are visible and stand out clearly.

No, the consumer buys more easily if they are mixed with ordinary clothes.

Other (thank you to specify):

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12. Please rate according to importance:

	Very important	Important	More or less important	Not so important	Not important at all
MORE PUBLICITY to popularize ethical products	MORE PUBLICITY to popularize ethical products Very important	MORE PUBLICITY to popularize ethical products Important	MORE PUBLICITY to popularize ethical products More or less important	MORE PUBLICITY to popularize ethical products Not so important	MORE PUBLICITY to popularize ethical products Not important at all
They offer BETTER QUALITY than conventional clothes	They offer BETTER QUALITY than conventional clothes Very important	They offer BETTER QUALITY than conventional clothes Important	They offer BETTER QUALITY than conventional clothes More or less important	They offer BETTER QUALITY than conventional clothes Not so important	They offer BETTER QUALITY than conventional clothes Not important at all
They must NOT be more EXPENSIVE than conventional clothes	They must NOT be more EXPENSIVE than conventional clothes Very important	They must NOT be more EXPENSIVE than conventional clothes Important	They must NOT be more EXPENSIVE than conventional clothes More or less important	They must NOT be more EXPENSIVE than conventional clothes Not so important	They must NOT be more EXPENSIVE than conventional clothes Not important at all
They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets	They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets Very important	They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets Important	They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets More or less important	They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets Not so important	They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets Not important at all
They must BE DIFFERENT	They must BE DIFFERENT Very important	They must BE DIFFERENT Important	They must BE DIFFERENT More or less important	They must BE DIFFERENT Not so important	They must BE DIFFERENT Not important at all
MORE INFORMATION should be available about this type of product	MORE INFORMATION should be available about this type of product Very important	MORE INFORMATION should be available about this type of product Important	MORE INFORMATION should be available about this type of product More or less important	MORE INFORMATION should be available about this type of product Not so important	MORE INFORMATION should be available about this type of product Not important at all
MORE OUTLETS should be created for these kinds of products	MORE OUTLETS should be created for these kinds of products Very important	MORE OUTLETS should be created for these kinds of products Important	MORE OUTLETS should be created for these kinds of products More or less important	MORE OUTLETS should be created for these kinds of products Not so important	MORE OUTLETS should be created for these kinds of products Not important at all

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13. What do you think should be done to promote ethical fashion? (Optional question)

We would appreciate if you could take a few extra minutes to answer the following questions. All information will remain strictly confidential.

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14. Your gender:

Man

Woman

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15. Your age

Under 20

20-35

36-50

51-65

Over 65

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16. Your level of education:

Secondary

Apprenticeship

High school

University / HES

Other (thank you specify):

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17. Your profession
(http://fr.wikipedia.org/wiki/Professions_et_catégories_socioprofessionnelles_en_France)

Farmer

Artisan, merchant or entrepreneur

Executive or higher intellectual profession

Intermediate occupation

Employee

Worker

Retiree

Other person without professional activity

Other (thank you specify):

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18. What percentage of your income do you spend on clothes (dresses, shoes, accessories)?

Less than 10%

10 to 20%

20 to 30%

30 to 50%

More than 50%

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19. Your country

Canton of residence

Country of origin

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20. Would you agree that we contact you for an interview?

Yes

Other (thank you specify):

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21. If so, may we ask you to indicate your contact details:

First name:

Name:

Email:

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1. Where do you generally buy your clothes? (Multiple answers possible)

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2. Have you ever bought a dress (clothing, shoes, accessories) that can be described as environmentally or socially responsible?

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3. If so, in which store?

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4. If not, why? (Multiple answers possible)

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5. For you, what does the concept of ethical fashion stand for?

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6. What importance does fashion have for your, generally speaking? (Select one answer)

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7. What do you expect from a piece of clothing? (Multiple answers possible)

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8. For you, what does determine the purchase of a piece of clothing? (Please rate according to importance)

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9. In your opinion, what makes a piece of clothing fashionable? (Please rate according to importance)

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10. Do you think you would buy ethical clothes more easily if they were sold in supermarkets? (Please select one answer)

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11. According to you, should we separate the ethical clothes from conventional clothes in supermarkets? (Please select one answer)

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12. Please rate according to importance:

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13. What do you think should be done to promote ethical fashion? (Optional question)

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14. Your gender:

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15. Your age

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16. Your level of education:

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17. Your profession (http://fr.wikipedia.org/wiki/Professions_et_catégories_socioprofessionnelles_en_France)

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18. What percentage of your income do you spend on clothes (dresses, shoes, accessories)?

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19. Your country

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20. Would you agree that we contact you for an interview?

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21. If so, may we ask you to indicate your contact details:

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22. Do you have any comments?

17. Your profession
(http://fr.wikipedia.org/wiki/Professions_et_catégories_socioprofessionnelles_en_France)