Project Purpose

The Avenue NYC Business Attraction and Retention program is intended to address the following issues in the commercial corridor:

• High level of retail vacancies, that undermine the corridor’s position as a viable shopping destination for resident-consumers;

• Unsatisfactory and/or low quality retail mix that fails to attract resident-consumers with diverse preferences;
• High merchant turnover on corridor due to new or evolving resident-consumer base.

The subsequent questions are designed to determine how well your organization’s Business Attraction and/or Retention project will combat the issues above.

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