In-Home Breastfeeding Support Program - Beta Testers Selection Survey

Thank you for your interest in participating in the testing phase of our new breastfeeding support program. This program is designed to provide breastfeeding support for you and your new baby from birth through the first year of life. In addition to breastfeeding support and education, the program will offer valuable information regarding early childhood development and nutrition as well as advice and tips for helping your baby grow physically, mentally and emotionally.

The Breastfeeding Support Program - What you will get if selected
The program consists of two parts: in-depth education and age appropriate, hand-selected products to enhance breastfeeding. Every six weeks, as your baby's developmental stage progresses, you will receive a shipment from us, starting with our Pre-natal kit. The kit will contain our breastfeeding educational guide describing valuable information specifically designed by our lactation specialists to help you meet your breastfeeding goals and prepare for the delightful new addition to your family. The shipment will also contain useful products that have been selected to assist you in breastfeeding your child at each step along their developmental pathway. Some of the products will come from well-known manufacturers, others may be from smaller, local companies, but all will be the very best that we can find on the market. Subsequent shipments will be delivered every six weeks just as your baby is moving from one developmental stage to the next.

Length of the beta test
Our beta test period will last for approximately 4 months; delivering 3 shipments.

What we expect from you
If you are selected to participate in our beta test, you will receive our pre-natal stage shipment, including our breastfeeding support reference guide and associated products. Several weeks later, you will receive an email with a link to a survey about your experience with the pre-natal stage portion of the breastfeeding support program. If you fill out the survey completely, about 6 weeks after your first shipment you will receive your next breastfeeding support shipment; the Early Weeks Kit; aimed at helping you get through the first few weeks of breastfeeding. Again, if you complete the survey about the educational material and products you received, you will receive a third shipment; The Growth Spurt Kit, six weeks later. If you don’t fill out the survey associated with one of the stages, you will not receive the next stage shipment.

The Beta Survey
As beta test participants you will be receiving lots of free products and information, we expect to have an abundance of women willing to participate in the testing process. Therefore, we have developed the following survey to help us select participants that will give us the best quality feedback on our Lactation Support Program. Please answer the questions in the following survey honestly. If you are selected to participate in the Beta Testing process, you will receive an email by January 31st, 2013. If you do not receive an email, you have not been selected for our beta test. If you are not selected, it is most likely because we already have enough expectant mothers like you in our test. Rest assured that it’s not because we don’t like you.

Our survey will take less than 10 minutes to complete. Thanks in advance for your time and participation.

Sincerely,

Wendy Wright, Lactation Consultant and Mom
1. Please provide your contact information.
2. Your current age:
3. How many children do you have? Not including current pregnancy.
4. When are you due to deliver your baby?
MM DD YYYY
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5. Is yours a high risk pregnancy?
6. How many months do you plan on breastfeeding your baby?
7. How did you find out about this breastfeeding support program beta testing opportunity?
8. What are your favorite resources for breastfeeding information? (Check all that apply)
9. Are you a mommy blogger?
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