Berkshire United Way Awareness Survey

Berkshire United Way Brand Awareness Survey

Berkshire United Way is conducting a survey of its donors, partners, volunteers, and friends to better understand attitudes and perceptions toward the brand, the goals, mission and the work being done in Berkshire County to create sustainable change.
Thank you for taking the time to fill this out - your answers will be invaluable to our better understanding what works, what doesn't, and what we need to do to further improve community conditions countywide.

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* 1. Please fill out the following demographic information:

Name: *

Company: *

City/Town of Residence *

Email Address: *

Age

Gender

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* 2. Please let us know how you are engaged with Berkshire United Way? (Select all that apply)

Current Donor

Previous Donor (do not give anymore)

Current Volunteer

Previous Volunteer

Non-Donor (do not give to Berkshire United Way)

Other (please specify)

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* 3. Do you give or volunteer with other nonprofits besides Berkshire United Way?

Yes

If Yes, which nonprofits have you volunteered with?

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* 4. How do you receive news about what's going on with Berkshire United Way? (Select all that apply)

BUW e-newsletter

Facebook

Twitter

Berkshire Eagle Monthly Column

Newspaper

Online Newspaper

Funded Partner

Word of mouth

Workplace presentations

Flyers/posters

Billboards

Other (please specify)

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* 5. In the past year, have you seen or heard the phrase "LIVE UNITED"?

Yes

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* 6. How much does each of the following phrases describe Berkshire United Way, using a 4-point scale, where 1 equals “Strongly Disagree” and 4 equals “Strongly Agree”

	Strongly Disagree	Disagree	Agree	Strongly Agree
Has a strong record of accomplishment	Has a strong record of accomplishment Strongly Disagree	Has a strong record of accomplishment Disagree	Has a strong record of accomplishment Agree	Has a strong record of accomplishment Strongly Agree
Is relevant to the issues I care about	Is relevant to the issues I care about Strongly Disagree	Is relevant to the issues I care about Disagree	Is relevant to the issues I care about Agree	Is relevant to the issues I care about Strongly Agree
Has a big impact on my local community	Has a big impact on my local community Strongly Disagree	Has a big impact on my local community Disagree	Has a big impact on my local community Agree	Has a big impact on my local community Strongly Agree
Does important work	Does important work Strongly Disagree	Does important work Disagree	Does important work Agree	Does important work Strongly Agree
Is trustworthy	Is trustworthy Strongly Disagree	Is trustworthy Disagree	Is trustworthy Agree	Is trustworthy Strongly Agree
Is effective	Is effective Strongly Disagree	Is effective Disagree	Is effective Agree	Is effective Strongly Agree
Stands out from other nonprofit organizations	Stands out from other nonprofit organizations Strongly Disagree	Stands out from other nonprofit organizations Disagree	Stands out from other nonprofit organizations Agree	Stands out from other nonprofit organizations Strongly Agree
Is visionary	Is visionary Strongly Disagree	Is visionary Disagree	Is visionary Agree	Is visionary Strongly Agree
Is a cutting-edge organization	Is a cutting-edge organization Strongly Disagree	Is a cutting-edge organization Disagree	Is a cutting-edge organization Agree	Is a cutting-edge organization Strongly Agree
Is my favorite nonprofit organization	Is my favorite nonprofit organization Strongly Disagree	Is my favorite nonprofit organization Disagree	Is my favorite nonprofit organization Agree	Is my favorite nonprofit organization Strongly Agree
Is among the nonprofit organizations that I hear a lot about these days	Is among the nonprofit organizations that I hear a lot about these days Strongly Disagree	Is among the nonprofit organizations that I hear a lot about these days Disagree	Is among the nonprofit organizations that I hear a lot about these days Agree	Is among the nonprofit organizations that I hear a lot about these days Strongly Agree

Comments:

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* 7. Which of the following are ways Berkshire United Way enables you to advance the common good? (Select all that apply)

Give a contribution of money

Advocate for a specific cause/issue

Volunteer or give time

None of the above

Other (please specify)

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* 8. Do you think Berkshire United Way is helping to make a difference in any of the following areas? (select all that apply)

Improving early childhood literacy

Reducing the teen birth rate

Reducing youth alcohol/drug use

Increasing the high school graduation rate

Building strong, competent families

Increasing families' financial stability

None of the above

Do not know what Berkshire United Way does

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* 9. How much do you agree with each of the following statements below about Berkshire United Way (BUW) - using a 4-point scale, where 1 equals “Strongly Disagree” and 4 equals “Strongly Agree”

	Strongly Disagree	Disagree	Agree	Strongly Agree
BUW enables me to make the greatest difference in improving my community	BUW enables me to make the greatest difference in improving my community Strongly Disagree	BUW enables me to make the greatest difference in improving my community Disagree	BUW enables me to make the greatest difference in improving my community Agree	BUW enables me to make the greatest difference in improving my community Strongly Agree
BUW energizes and inspires people to get involved in our community	BUW energizes and inspires people to get involved in our community Strongly Disagree	BUW energizes and inspires people to get involved in our community Disagree	BUW energizes and inspires people to get involved in our community Agree	BUW energizes and inspires people to get involved in our community Strongly Agree
BUW helps to create opportunities for a better life for all	BUW helps to create opportunities for a better life for all Strongly Disagree	BUW helps to create opportunities for a better life for all Disagree	BUW helps to create opportunities for a better life for all Agree	BUW helps to create opportunities for a better life for all Strongly Agree
BUW engages my community and works together to build strategies to reach my community’s goals	BUW engages my community and works together to build strategies to reach my community’s goals Strongly Disagree	BUW engages my community and works together to build strategies to reach my community’s goals Disagree	BUW engages my community and works together to build strategies to reach my community’s goals Agree	BUW engages my community and works together to build strategies to reach my community’s goals Strongly Agree
BUW gets visible results in my community	BUW gets visible results in my community Strongly Disagree	BUW gets visible results in my community Disagree	BUW gets visible results in my community Agree	BUW gets visible results in my community Strongly Agree
BUW effectively directs my money towards creating a healthy, prosperous community	BUW effectively directs my money towards creating a healthy, prosperous community Strongly Disagree	BUW effectively directs my money towards creating a healthy, prosperous community Disagree	BUW effectively directs my money towards creating a healthy, prosperous community Agree	BUW effectively directs my money towards creating a healthy, prosperous community Strongly Agree

Comments:

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* 10. How have you typically made your charitable contributions to Berkshire United Way or other nonprofits? (choose all that apply)

Give cash/check directly to those requesting donations

Payroll deduction

Web sites

In response to an email request

In response to a postal mail request

In response to a phone request

Through text messaging

Adding a small donation to your bill during in-store checkout (at a register or online)

None (do not give to nonprofits)

Other (please specify)

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* 11. Do you remember being thanked by Berkshire United Way for your contribution?

Yes

Comments:

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* 12. Do you recall receiving information about the impact of your Berkshire United Way contribution?

Yes

Comments:

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* 13. In the past 12 months, have you felt pressured to give to Berkshire United Way?

Yes

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* 14. If Yes to the previous question - from whom did you feel pressure? (please select all that apply)

Manager/Supervisor

Colleagues/Peers

Berkshire United Way

Other (please specify)

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* 15. On a scale of 0-10, where 0 is "Not at all likely" and 10 is "Very likely," how likely are you to give to Berkshire United Way in the future?

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* 16. In the past year, how often have you received communications from Berkshire United Way (including emails, solicitations and thanks yous)?

Once a year

Twice a year

Three times a year

Four times a year

5-11 times a year

Once a month

More than 12 times a year

Don’t Know

NONE/Never

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* 17. Overall, how satisfied are you with your relationship with Berkshire United Way?

Very Satisfied

Somewhat Satisfied

Neither Satisfied Nor Dissatisfied

Somewhat Dissatisfied

Very Dissatisfied

I don’t believe I have a relationship with Berkshire United Way

Comments:

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* 18. Do you work for a company that has an annual charitable fundraising campaign where you have the option to give to Berkshire United Way?

Yes

Don't Know

Yes, but I chose not to participate

Comments:

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* 19. If NO to the previous question, why not? (check all that apply)

Our company is not interested in an annual workplace campaign

Our company doesn't know enough about Berkshire United Way to run a campaign

A workplace campaign won't work for our company because of our size

Our company was never asked to participate

Other (please specify)

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* 20. On a scale of 1-4, with one being Not important and four being very important, how important is it to you that a company….. ? (select all that apply)

	NOT Important	Somewhat Unimportant	Somewhat Important	VERY Important
Contributes money to help the community.	Contributes money to help the community. NOT Important	Contributes money to help the community. Somewhat Unimportant	Contributes money to help the community. Somewhat Important	Contributes money to help the community. VERY Important
Contributes in-kind products and services to help the community.	Contributes in-kind products and services to help the community. NOT Important	Contributes in-kind products and services to help the community. Somewhat Unimportant	Contributes in-kind products and services to help the community. Somewhat Important	Contributes in-kind products and services to help the community. VERY Important
Encourages employees to volunteer their time in the community.	Encourages employees to volunteer their time in the community. NOT Important	Encourages employees to volunteer their time in the community. Somewhat Unimportant	Encourages employees to volunteer their time in the community. Somewhat Important	Encourages employees to volunteer their time in the community. VERY Important
Sponsors charitable events in the community.	Sponsors charitable events in the community. NOT Important	Sponsors charitable events in the community. Somewhat Unimportant	Sponsors charitable events in the community. Somewhat Important	Sponsors charitable events in the community. VERY Important
Offers employees the option to give to charity at the workplace.	Offers employees the option to give to charity at the workplace. NOT Important	Offers employees the option to give to charity at the workplace. Somewhat Unimportant	Offers employees the option to give to charity at the workplace. Somewhat Important	Offers employees the option to give to charity at the workplace. VERY Important
Offers to match employee donations to charity through a matching gift program.	Offers to match employee donations to charity through a matching gift program. NOT Important	Offers to match employee donations to charity through a matching gift program. Somewhat Unimportant	Offers to match employee donations to charity through a matching gift program. Somewhat Important	Offers to match employee donations to charity through a matching gift program. VERY Important
Partners with a charitable organization to make a difference in the community	Partners with a charitable organization to make a difference in the community NOT Important	Partners with a charitable organization to make a difference in the community Somewhat Unimportant	Partners with a charitable organization to make a difference in the community Somewhat Important	Partners with a charitable organization to make a difference in the community VERY Important
Offers to donate a portion of a product’s proceeds to a particular cause or issue	Offers to donate a portion of a product’s proceeds to a particular cause or issue NOT Important	Offers to donate a portion of a product’s proceeds to a particular cause or issue Somewhat Unimportant	Offers to donate a portion of a product’s proceeds to a particular cause or issue Somewhat Important	Offers to donate a portion of a product’s proceeds to a particular cause or issue VERY Important

Comments:

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* 21. For the next list of items, please indicate if each item is a major motivation, minor motivation, or no motivation at all when you give to charitable organizations.

	NO Motivation	MINOR Motivation	MAJOR Motivation
Being asked to give by a friend or associate	Being asked to give by a friend or associate NO Motivation	Being asked to give by a friend or associate MINOR Motivation	Being asked to give by a friend or associate MAJOR Motivation
Helping individuals meet their basic needs	Helping individuals meet their basic needs NO Motivation	Helping individuals meet their basic needs MINOR Motivation	Helping individuals meet their basic needs MAJOR Motivation
Receiving tax benefits	Receiving tax benefits NO Motivation	Receiving tax benefits MINOR Motivation	Receiving tax benefits MAJOR Motivation
Being asked by your employer	Being asked by your employer NO Motivation	Being asked by your employer MINOR Motivation	Being asked by your employer MAJOR Motivation
A feeling of social responsibility, those who have more should help those with less	A feeling of social responsibility, those who have more should help those with less NO Motivation	A feeling of social responsibility, those who have more should help those with less MINOR Motivation	A feeling of social responsibility, those who have more should help those with less MAJOR Motivation
A belief that charities can provide public services more effectively than government or private businesses can	A belief that charities can provide public services more effectively than government or private businesses can NO Motivation	A belief that charities can provide public services more effectively than government or private businesses can MINOR Motivation	A belief that charities can provide public services more effectively than government or private businesses can MAJOR Motivation
Religious beliefs	Religious beliefs NO Motivation	Religious beliefs MINOR Motivation	Religious beliefs MAJOR Motivation
Identifying with a certain cause (giving to issues that have affected me or those close to me)	Identifying with a certain cause (giving to issues that have affected me or those close to me) NO Motivation	Identifying with a certain cause (giving to issues that have affected me or those close to me) MINOR Motivation	Identifying with a certain cause (giving to issues that have affected me or those close to me) MAJOR Motivation
A belief that your giving can achieve change or bring about a desired impact	A belief that your giving can achieve change or bring about a desired impact NO Motivation	A belief that your giving can achieve change or bring about a desired impact MINOR Motivation	A belief that your giving can achieve change or bring about a desired impact MAJOR Motivation
A feeling of giving back to your community	A feeling of giving back to your community NO Motivation	A feeling of giving back to your community MINOR Motivation	A feeling of giving back to your community MAJOR Motivation
Loyalty to a non-profit organization I care about	Loyalty to a non-profit organization I care about NO Motivation	Loyalty to a non-profit organization I care about MINOR Motivation	Loyalty to a non-profit organization I care about MAJOR Motivation
Provides a simple way to give, both easy and effective	Provides a simple way to give, both easy and effective NO Motivation	Provides a simple way to give, both easy and effective MINOR Motivation	Provides a simple way to give, both easy and effective MAJOR Motivation