SME Attitudes on Sustainability Initiatives
Small-to-Medium Enterprises Research & Sustainability Definition
This research aims to identify the reasons a small- to medium-sized enterprise elects to implement, or to not implement, sustainability initiatives within the company.
For those companies who HAVE implemented sustainability initiatives we are seeking to understand WHY and HOW, as well as the identified BENEFITS for the company.
For thos companies who HAVE NOT implemented sustainability inititaives we are seeking to understand WHY NOT.
For purposes of this research, WE ARE DEFINING SUSTAINABILITY as follows: Scientists, economists, sociologists and other thought leaders offer compelling arguments that the world must rapidly move toward a more sustainable economic model. This means we must do a better job of identifying new resources, as well as conserving the natural and human resources on which we all depend, so that we can avoid destructive economic, environmental and human consequences.