The Requarth Lumber Company Strategic Plan Customer Survey

The Requarth Co. is developing a new five-year strategic plan. As a key Requarth customer, we are very interested in your participation in our survey to help us finalize and refine the concepts in our long-range plan. Your responses to this survey will be kept confidential and anonymous and will be processed by Strategic Leadership Associates, our consulting firm. They will report to us only on the overall trends and preferences of survey respondents as a whole and will not disclose individual information about your company.

In exchange for your thoughts and ideas, we will send you a $5 Speedway gift card with our appreciation. Your gift card will be mailed directly to you within three weeks of Strategic Leadership Associates receiving your completed survey.

If you have questions about the survey, please contact Strategic Leadership Associates at 937-252-2342.

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* 1. Which of the following best describes your company?

Homebuilder

Residential Remodeler

General Contractor

Manufacturer

Institution (schools, government, other public)

Other (please specify)

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* 2. (Please check only one.) How would you describe your kitchen and bath cabinet purchasing patterns with the Requarth Co.?

I purchase 75% or more of kitchen and bath cabinets from the Requarth Co.

I purchase 50% or more of kitchen and bath cabinets from the Requarth Co.

I purchase 25% or more of kitchen and bath cabinets from the Requarth Co.

I purchase less than 25% of kitchen and bath cabinets from the Requarth Co.

I do not purchase kitchen and bath cabinets.

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* 3. (Please check only one.) How would you describe your lumber and building materials purchasing patterns with the Requarth Co.?

I purchase 75% or more of lumber and building materials from the Requarth Co.

I purchase 50% or more of lumber and building materials from the Requarth Co.

I purchase 25% or more of lumber and building materials from the Requarth Co.

I purchase less than 25% of lumber and building materials from the Requarth Co.

I do not purchase lumber and building materials.

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* 4. Over the past five years, the Requarth Co. has made a substantial number of changes in operations, products, facilities, and equipment. In your opinion, have these changes improved Requarth's overall value to you as a customer?

	Don't Know/No Opinion	Not Improved	Improved	Significantly Improved
Warehouse improvements and loading dock	Warehouse improvements and loading dock Don't Know/No Opinion	Warehouse improvements and loading dock Not Improved	Warehouse improvements and loading dock Improved	Warehouse improvements and loading dock Significantly Improved
Truck mounted forklift delivery	Truck mounted forklift delivery Don't Know/No Opinion	Truck mounted forklift delivery Not Improved	Truck mounted forklift delivery Improved	Truck mounted forklift delivery Significantly Improved
Expanded product showroom	Expanded product showroom Don't Know/No Opinion	Expanded product showroom Not Improved	Expanded product showroom Improved	Expanded product showroom Significantly Improved
Telephone system upgrade	Telephone system upgrade Don't Know/No Opinion	Telephone system upgrade Not Improved	Telephone system upgrade Improved	Telephone system upgrade Significantly Improved
Emailed statements and invoices	Emailed statements and invoices Don't Know/No Opinion	Emailed statements and invoices Not Improved	Emailed statements and invoices Improved	Emailed statements and invoices Significantly Improved
OVERALL change in value over last five years	OVERALL change in value over last five years Don't Know/No Opinion	OVERALL change in value over last five years Not Improved	OVERALL change in value over last five years Improved	OVERALL change in value over last five years Significantly Improved

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* 5. Further comments on above question:

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* 6. Since it opened in 2012, have you visited Requarth's expanded product showroom?

No, I Have Not Visited

I Am Not Aware of New Showroom

Yes, I Have Visited

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* 7. How likely are you to use the Requarth Co. showroom as a demonstration or display area for your customers who are purchasing kitchens, baths, windows, and/or doors?

Don't Know/No Answer

Not Likely

Somewhat Likely

Likely

Highly Likely

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* 8. If not likely to use the showroom with your customers, please indicate why. (Please check all that apply.)

Downtown location is inconvenient to me and/or my customers.

My business maintains and operates its own product showroom.

I prefer a competitor's showroom.

I don't like the product selection and/or brands available at the Requarth Co.

Hours of operation are too limited/not convenient for my customers.

Other (please specify)

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* 9. In terms of overall value, please check the top three kitchen and bath cabinet suppliers.

Nisbet Brower

Select Kitchen Supply

Lifestyles

Premier Building Materials

Home Center (Menards, Home Depot, Lowe's)

Modern Building Supply

Sims Lohman

Requarth Co.

Other (please specify)

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* 10. In terms of overall value, please check the top three lumber and building material supply companies on their overall value.

Carter Lumber

Forge

Home Center (Menards, Home Depot, Lowe's)

Piqua Lumber

Pro Build

Requarth Co.

84 Lumber

Other (please specify)

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* 11. In the last two years, which of the following products have you purchased from the Requarth Co.? (Please check all that apply.)

Lumber, OSB and Plywood

Interior Molding and Doors

Windows and Exterior Doors

Cabinets

Exterior Siding, Trim, and Decks

Custom Millwork

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* 12. If the Requarth Co. expanded its product offerings in the following product lines, how likely would you be to purchase these products from them?

	Don't Know/No Answer	Not Likely	Likely	Highly Likely
Vinyl Siding	Vinyl Siding Don't Know/No Answer	Vinyl Siding Not Likely	Vinyl Siding Likely	Vinyl Siding Highly Likely
Basic Plumbing Supplies	Basic Plumbing Supplies Don't Know/No Answer	Basic Plumbing Supplies Not Likely	Basic Plumbing Supplies Likely	Basic Plumbing Supplies Highly Likely
Basic Electric Supplies	Basic Electric Supplies Don't Know/No Answer	Basic Electric Supplies Not Likely	Basic Electric Supplies Likely	Basic Electric Supplies Highly Likely
Expanded Hardware Selection	Expanded Hardware Selection Don't Know/No Answer	Expanded Hardware Selection Not Likely	Expanded Hardware Selection Likely	Expanded Hardware Selection Highly Likely

Other (please specify)

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* 13. Further comments on above question.

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* 14. How important to your purchasing decisions are customer loyalty and rewards programs?

Don't Know/No Answer

Not Important

Important

Very Important

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* 15. If the Requarth Co. provided product and installation seminars at no cost, how likely would you be to participate in these programs?

Don't Know/No Answer

Not Likely

Likely

Very Likely

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* 16. If the Requarth Co. sponsored an online network of handyman service providers, would you be interested in learning more about this to gain access to new remodeling projects and customers?

Don't Know/No Answer

Not Interested

Interested

Very Interested

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* 17. How important to you is online account access of your customer account with the Requarth Co. to view invoices, delivery receipts, orders, quotes, pricing, or make payments?

Don't Know/No Answer

Not Important

Important

Very Important

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* 18. What are the top three reasons you are a customer of the Requarth Co.

Relationship to Sales Rep

Product Selection

Delivery Services

Ease of Ordering

Competitive Prices

Convenient Location

Other (please specify)

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* 19. What products, services, or business practices of the Requarth Co. would you change?

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* 20. If you would like to receive a $5 Speedway gift card for completing the survey, please write your name and company below. Strategic Leadership Associates will not share your individual survey results with the Requarth Co.

Thank you for completing this customer survey for the Requarth Co.