AV signage survey 2013

1. Which signage sectors are growing, and what's holding the business back?

Digital signage is a huge AV success story, but different market sectors are starting to emerge. AV's survey seeks to look at users' and suppliers market expectations, and at barriers to the growth in the deployment of signage networks.
All individual responses to the survey will be kept entirely confidential.

Question Title

* 1. What best describes your main business activity?

Digital signage equipment/software manufacturer or distributor

Integrator or installer

Consultancy

Network owner

Advertising or brand agency

Retailer

Educational, public sector or corporate user

Other (please specify)

Question Title

* 2. Which digital signage market areas do you expect to grow fastest during the next two years? Please rank from 1 (fastest) to 6 (slowest)

Advertising networks

Retailer or brand promotion networks

Internal communication networks

Educational installations

Sports, entertainment or leisure installations

Museum/gallery installations

Question Title

* 3. What factors are most likely to be barriers to growth in the digital signage market in the next two years? Please rank from 1 (strongest barrier) to 7 (weakest barrier),

Lack of advertising revenue

Confusion about business models

User confusion about how supply chain works

Cost of providing content and network maintenance

Lack of perceived return on investment

Reluctance to commit to capital expenditure

Lack of audience research

Question Title

* 4. How do you or your users manage the content creation and scheduling on your/their networks? Please highlight the most used methods.

	Always	Mostly	Sometimes	Not used
In-house from central location	In-house from central location Always	In-house from central location Mostly	In-house from central location Sometimes	In-house from central location Not used
In-house locally	In-house locally Always	In-house locally Mostly	In-house locally Sometimes	In-house locally Not used
Contract with external provider	Contract with external provider Always	Contract with external provider Mostly	Contract with external provider Sometimes	Contract with external provider Not used
Ad hoc use of external provider(s)	Ad hoc use of external provider(s) Always	Ad hoc use of external provider(s) Mostly	Ad hoc use of external provider(s) Sometimes	Ad hoc use of external provider(s) Not used

Question Title

* 5. How do you or your users distribute content and scheduling information to your/their networks? And is that likely to change in the next two years?

	Used now	Will be used in future	Not applicable
Centrally located servers reaching multiple sites	Centrally located servers reaching multiple sites Used now	Centrally located servers reaching multiple sites Will be used in future	Centrally located servers reaching multiple sites Not applicable
Local servers with data updated via networks	Local servers with data updated via networks Used now	Local servers with data updated via networks Will be used in future	Local servers with data updated via networks Not applicable
PCs or players updated over Internet	PCs or players updated over Internet Used now	PCs or players updated over Internet Will be used in future	PCs or players updated over Internet Not applicable
Cloud-based services	Cloud-based services Used now	Cloud-based services Will be used in future	Cloud-based services Not applicable

Question Title

* 6. Thank you for taking part in this survey. If you have any further questions or comments to make on the market, please make them in the box below or mail them to me at peter.lloyd@metropolis.co.uk.
If you have any comments and you are prepared for them to be quoted in AV Magazine, please add your name, job title and company at the end of your comments. Any other answers to the questions posed in the survey will be kept totally confidential and will not be passed on to any third party.