Supply Chain Integrity & Brand Protection Survey

ARC Advisory Group is conducting a survey to develop a better understanding of what manufacturers, brand protection managers, distributors, third party logistics firms, and others are doing to recognize the benefits and /or ROI obtained from implementing supply chain security and brand protection measures globally. The survey covers supply chain strategies and benefits for the implementation of technologies and processes, and organizational issues. The questionnaire is being used to recognize the strategies being used to determine and measure benefits obtained from securing the supply chain across various industries and regions. The survey should take about five minutes of your time.

Respondents will receive a FREE summary after the research is completed.

Privacy Concerns: Individual responses will be considered confidential and only aggregate information will be reported.

If you have questions about the survey, please contact:

Janice Abel
Analyst, Enterprise Applications
ARC Advisory Group
781-471-1191
jabel@arcweb.com

Question Title

* 1. How is your company securing the supply chain and protecting brands? (Includes organizational structure changes, technology deployment, process changes, etc.)

Proactively (actively implementing / already have program(s) in place

Reactively (only implementing to address a specific problem)

Addressing ad hoc

No plans underway / do not actively address

Don't know / other

Other (please specify)

Question Title

* 2. Which of the following industries best describes your firm’s manufacturing business (select one)?

Aerospace

Apparel

Automotive

Chemicals / Petrochemicals

Consumer Goods

Distribution

Electronics / Semi-conductors

Energy / Power / Nuclear

Food & Beverage

Grocery

Machinery / Industrial Goods

Medical Devices

Pharmaceutical & Biotech

Plastics & Rubber

Refining

Retail (non-grocery)

Semiconductor

3 PL

Other

Other (please specify)

Question Title

* 3. Which team(s) or person(s) in your company focus on supply chain integrity (select all that apply)?

Dedicated brand protection team or person

Dedicated supply chain integrity team or person

Packaging team or person

Security (law enforcement) team or person

Legal team or person

Sales or marketing team or person

Do not focus on supply chain integrity

Don't know / Other

Other (please specify)

Question Title

* 4. Select the top THREE business benefits obtained from implementing and utilizing supply chain integrity technologies, methodologies, etc.

Reduced inventory

Improved service levels

Detect and reduce counterfeiting

Detect and reduce’ greymarket’ activities

Brand protection / brand reputation with clients

Detect and reduce theft

Detect and reduce product losses

Improve product quality

Reduce liability

Don't know / Other

Other (please specify)

Question Title

* 5. Check all the technologies you are using for supply chain integrity?

Human readable or overt technologies (standard holograms, optical Imaging, serialized labels, visible markers {colors, inks, dyes}, threads, shrink bands and seals, etc.)

Machine readable or covert technologies (taggents, trace chemicals, RFID, Advanced optical imaging, microtext, laser etching, invisible inks, etc.)

Authenticators (authentication software verifies that a product is genuine using a unique identifier, examples include for scanners, IR laser readers, magnifiers, microscope, vision, chemical testers, decoders)

Track and Trace software (please specify type below)

ePedigree (tracks the genealogy and is typically specific to pharmaceuticals and biotechnology)

GPS (global positioning system)

Don't know / Other

Other (please specify)

Question Title

* 6. If you are using track and trace technology, which vendor(s) are you using?

SAP

Oracle (Sun Microsystems, JD Edwards)

Axway

Supply Scape

Own proprietary-own internal system (please describe in other)

Vendor’s proprietary system (please describe in other)

Don't use track and trace software

Don't know / Other

Other (please specify)