Shopping Moms 1. Default Section Austin Market Research is looking for WOMEN ages 25-34. Who live within 10 miles of Barton Creek Mall, AND who work fulltime (30+hours per week AND are either expecting or have children between the ages of newborn and 7 years old- for a study about shopping. Qualified respondents will receive $150 cash plus a $50 gift card to a retailer in Barton Creek Mall. This study will involve an in home interview and a short shopping trip to Barton Creek Mall. Please fill out the survey to see if you might qualify. I will call you, if you qualify. Question Title * 1. for office use: Question Title * 2. Demographics Name: Employer Home Zip Code Email Address: Phone Number: Question Title * 3. Age Under 25 25-34 35 and older Question Title * 4. exact age Question Title * 5. Ethnicity Caucasian Hispanic AFAM Asian Other Question Title * 6. Do you have any children newborn to 7 years old in the household? Yes No Question Title * 7. If you answered yes to question 6 and you have children between newborn and 7, please answer this question. Otherwise skip to question 8. age gender 1st child newborn to 1 yr 1yr to 2yr 2yr to 3yr 3yr to 4yr 4yr to 5yr 5yr to 6yr 6yr to 7yr 1st child age menu male female 1st child gender menu 2nd child newborn to 1 yr 1yr to 2yr 2yr to 3yr 3yr to 4yr 4yr to 5yr 5yr to 6yr 6yr to 7yr 2nd child age menu male female 2nd child gender menu 3rd child newborn to 1 yr 1yr to 2yr 2yr to 3yr 3yr to 4yr 4yr to 5yr 5yr to 6yr 6yr to 7yr 3rd child age menu male female 3rd child gender menu 4th child newborn to 1 yr 1yr to 2yr 2yr to 3yr 3yr to 4yr 4yr to 5yr 5yr to 6yr 6yr to 7yr 4th child age menu male female 4th child gender menu 5th child newborn to 1 yr 1yr to 2yr 2yr to 3yr 3yr to 4yr 4yr to 5yr 5yr to 6yr 6yr to 7yr 5th child age menu male female 5th child gender menu Question Title * 8. Are you currently expecting? yes no Question Title * 9. If you answered yes, you are expecting- answer this question. If no, skip to question 11.Will this be your first child or do you have other children? Yes, this will be my first child. No, I have other children. Question Title * 10. Expecting moms- Which stores, if any , are you currently registered at? Kohl’s Macy’s JC Penney Sears Target Wal-Mart Old Navy Children’s Place None of these stores Question Title * 11. A. Which, if any, of the following stores are conveniently located in the area in which youcurrently live, work or shop? B. Which, if any, of the following stores have you shopped at in the past year for clothing for your newborn to 7 year old child? C. In the past six months, how many times haveyou, personally, shopped at each of the following stores for clothing for your self? D. Which one store out of all of these stores do you preferto shop at for clothing for your newborn to 7 year old child’s clothing? By prefer to shop at, I do not mean which is more convenient. I would like you to tell me which store do you prefer to shop at because it best meets your overall shopping needs. A. Convenient (multiple answers OK) B. Shopped in past year (multiple answers OK) C. Shopped in past six months (multiple answers OK) D. Overall preferred store (one answer only) JCPenney JCPenney A. Convenient (multiple answers OK) JCPenney B. Shopped in past year (multiple answers OK) JCPenney C. Shopped in past six months (multiple answers OK) JCPenney D. Overall preferred store (one answer only) Kmart Kmart A. Convenient (multiple answers OK) Kmart B. Shopped in past year (multiple answers OK) Kmart C. Shopped in past six months (multiple answers OK) Kmart D. Overall preferred store (one answer only) Kohl’s Kohl’s A. Convenient (multiple answers OK) Kohl’s B. Shopped in past year (multiple answers OK) Kohl’s C. Shopped in past six months (multiple answers OK) Kohl’s D. Overall preferred store (one answer only) Macy’s Macy’s A. Convenient (multiple answers OK) Macy’s B. Shopped in past year (multiple answers OK) Macy’s C. Shopped in past six months (multiple answers OK) Macy’s D. Overall preferred store (one answer only) Sears Sears A. Convenient (multiple answers OK) Sears B. Shopped in past year (multiple answers OK) Sears C. Shopped in past six months (multiple answers OK) Sears D. Overall preferred store (one answer only) Target Target A. Convenient (multiple answers OK) Target B. Shopped in past year (multiple answers OK) Target C. Shopped in past six months (multiple answers OK) Target D. Overall preferred store (one answer only) Wal-Mart Wal-Mart A. Convenient (multiple answers OK) Wal-Mart B. Shopped in past year (multiple answers OK) Wal-Mart C. Shopped in past six months (multiple answers OK) Wal-Mart D. Overall preferred store (one answer only) Old Navy Old Navy A. Convenient (multiple answers OK) Old Navy B. Shopped in past year (multiple answers OK) Old Navy C. Shopped in past six months (multiple answers OK) Old Navy D. Overall preferred store (one answer only) Children’s Place Children’s Place A. Convenient (multiple answers OK) Children’s Place B. Shopped in past year (multiple answers OK) Children’s Place C. Shopped in past six months (multiple answers OK) Children’s Place D. Overall preferred store (one answer only) Question Title * 12. In the past year FOR YOUR CHILD’S CLOTHING. Please tell me if you shopped in the store, online or through the catalog for your child’s clothing in the past year? (MARK ALL THAT APPLY) In store Online Catalog Have not shopped this store Kohl’s Kohl’s In store Kohl’s Online Kohl’s Catalog Kohl’s Have not shopped this store Macy’s Macy’s In store Macy’s Online Macy’s Catalog Macy’s Have not shopped this store JC Penney JC Penney In store JC Penney Online JC Penney Catalog JC Penney Have not shopped this store Sears Sears In store Sears Online Sears Catalog Sears Have not shopped this store Target Target In store Target Online Target Catalog Target Have not shopped this store Wal-Mart Wal-Mart In store Wal-Mart Online Wal-Mart Catalog Wal-Mart Have not shopped this store Old Navy Old Navy In store Old Navy Online Old Navy Catalog Old Navy Have not shopped this store Children’s Place Children’s Place In store Children’s Place Online Children’s Place Catalog Children’s Place Have not shopped this store Question Title * 13. Have you purchased furniture for your child/children in the past two years? Yes No Question Title * 14. Do you have a cell phone? Yes No Question Title * 15. If you have a cell phone- Which of the following features do you use on your phone? camera video camera Internet and text messaging send photos/pics from phone via Internet Question Title * 16. Are you full time employed. Meaning working at least 30 + hours per week? Yes No Done