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DECA Inc.’s Board of Directors and staff use a strategic planning process to establish long-term direction and goals for the organization. The period for the current strategic plan, VISION 2012, is about to expire, and DECA is developing a new strategic plan to guide us for the next three years. We invite you to provide input into the new strategic plan by responding to the following questions and offering additional comments.

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* 1. Which of the following constituency groups do you represent?

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* 2. Vision 2012 included significant new direction to the organization in key areas such as (a) brand redefinition, (b) competitive events revision, (c) program and conference expansion, (d) increased professional development for advisors, (e) expanded support for chartered associations and (f) more emphasis on partnerships and advocacy. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 3. DECA has redefined its brand with a new mission statement, set of guiding principles and values that unites the high school and college divisions, expands our content to include finance, hospitality and management in addition to marketing, and focuses the organization on developing leaders and entrepreneurs. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 4. DECA has expanded its high school and college competitive events program with an emphasis on developing multiple event models in four career clusters (Marketing, Finance, Hospitality and Management). Introduced new on line competitions in Restaurant and Financial Literacy) and designed a new high school competitive event model for first year students. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 5. DECA has significantly increase its professional development programs for chapter advisors by instituting the Train the Trainer program, established advisor institutes in multiple locations each summer and revamped its advisor training at ICDC. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 6. DECA has expanded its support for Chartered Associations by instituting membership development and fundraising workshops for Chartered Association leaders, clarified the role and responsibility of chartered associations in a new Chartered Association Management Guide and offered webinars for Chartered Association Advisors. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 7. DECA has placed more emphasis on partnerships and advocacy by launching outreach to US congressional offices, revamping our communication strategy and restructured our development efforts to include individual giving and grant applications. Based on what you know about these efforts and your perception of DECA today, DECA is...

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* 8. DECA’s next strategic plan will focus on the most promising opportunities to strengthen the organization and better serve our members. Please identify the opportunities you would like to see DECA focus on over the next 3 years. Please list your priorities in order of importance.

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