The Future of Content Marketing Survey

Introduction

 
Thank you for participating in The Future of Content Marketing Survey. I appreciate you taking time and providing valuable input. Your responses, which are annonymous and confidential, will be collated and analyzed. I look forward to sharing the results and insights in an upcoming article.

Tony Zambito
1. Which of the following best describes your role?
2. Which category does your company market within?
3. Do you believe content marketing will grow as a required marketing capability in 2013?
4. Do you and your organization currently use content to reach and market to customers?
5. Do you and your organization currently have a defined content marketing strategy?
6. If you answered yes to the above question 5, do you believe your content marketing strategy is effective? Please skip if you answered no to the above question and go to question 7.
7. If you answered no to question 5, please select the choice that best describe your and your organization's future plans for implementing a content marketing strategy.
8. Which types of content do you and your organization plan on using in 2013? You may choose more than one answer.
9. Which of the following best describes your and your organization's understanding of customers/buyers to inform your content marketing strategy?
10. Do you and your organization believe there is adequate in-house expertise to execute a content marketing strategy effectively?
11. Do you and your organization plan on hiring talent specifically for content marketing in 2013?
12. If you answered yes to question 11, which of the following talent do you and your organization plan on hiring? You may choose more than one answer.
13. Do you believe content marketing should become its' own expert discipline?
14. Which department is responsible for content marketing in your organization?
15. Do you and your organization plan on creating an internal content marketing department/agency in 2013?
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