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1. Please tell us your name, your business idea, your telephone number, your course and your tutor...

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2. Please introduce yourself and tell us a bit about you...

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3. Please tell us how your business idea came about (the background to your idea), and also what are the aims of your business? Why should someone invest in you and your business?

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4. This section is the Proposition - what does your company intend to sell? What can you offer? And what are the benefits of using the product or service of your company?

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5. This section is about Market Research. Who will be your customers? Who will buy your products or services? How much will they pay? Give any details about competitors? Why do you feel your company can compete with them? What are your costs compared to theirs?

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6. Once you have established through your market research that the market is there for your product or service you will have to come up with a marketing plan…

Follow the five Ps of marketing

Product (What is you’re your product or service?)

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7. Place. (Where will you position your business? Online? From a venue?)

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8. Promotion (How do you plan to promote your business. Think about where your customers will be looking consider some of the following Advertising: posters, TV, radio, papers,, website, leafleting, transport advertising.. Social media launch event, PR, Networking…)

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9. Price (how much will you be looking to charge?)

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10. Packaging (how are you going to brand your business?)

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