Nationwide Upcoming PAID study on Brand Communications - February 2011

1. Nationwide Upcoming PAID study on Brand Communications- February 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Brand Communications that you may be interested in.

We are currently looking for marketing communication professionals or people with similar professions ages 25-64 for a study on Brand Communications. This study is a 90-minute online group discussion on February 7th or February 9th at 7:00AM PST. You will receive a $200 honorarium for your participation.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

Name

Cell Phone

Home Phone

Work Phone

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* 2. Employment Information

Job Title

Department/Area within Company

Primary Responsibilities

Company Name

Industry

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* 3. What is your current employment status?

Full Time

Freelance/Consultant

Part Time: 28 hours or more per week

Part Time: 27 hours or less per week

Student

Not employed

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* 4. What is your gender?

Male

Female

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* 5. In which age range do you fall?

24 or younger

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65 or older

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* 6. Which of the following best describes your ethnicity?

African American/Black

Caucasian/White

Asian/Pacific Islander

Hispanic

Native American

Other

Other (please specify)

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* 7. If you work for a marketing agency, are you - as a company - developing or influencing multi-touchpoint campaigns for your clients? By this, we mean marketing/advertising, packaging, collateral, direct mail, out of home advertising, direct or channel sales campaigns across different media such as TV, print, online or outdoors?

Yes

Don't know

Not applicable

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* 8. If you work for a marketing agency, thinking about the main brands who do this kind of 'multi-touchpoint' campaigns that you are personally responsible for: Which industries do they belong to? Please list all that apply, if any.

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* 9. Approximately how many employees are there, worldwide, at the company you work for?

1-9

10-99

100-249

250-499

500-999

1000 or more

Not sure

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* 10. How would you describe your responsibilities for brand communications for the brand or brands that you are working on - by this we mean your responsibilities in terms of deciding on the brand communications that are being made to your clients or for your company? With brand communications we mean areas such as marketing and advertising campaigns, marketing print collaterals, packaging, direct mail, signage, channel point of purchase etc.

I am the main decision maker for the brand communications for the brand(s) I am working on

I am one of several decision makers for the brand communications for the brand(s) I'm working on

I am part of a team, but not one of the key decision makers

Other (please specify)

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* 11. Are you responsible for traditional media campaigns, online media campaigns, or both, for the brand(s) you are working on?

Traditional media (can include digital)

Online media only

Both

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* 12. Specifically, in which of the areas of brand communications are you involved in to the extent that you have influence on the decisions taken or the recommendations being made to your clients?

Marketing campaigns

Printed marketing collateral

Packaging

Direct mail

Signage/Outdoor advertising

Channel/Point of purchase

Transaction (bills or statements)

None of the above

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* 13. How many years total have you been a marketing communications professional, or similar, throughout your career (not necessarily in your current position)?

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* 14. Thinking about print communications i.e. any marketing activities involving print media / printed materials such as print ads, marketing collaterals, packaging, outdoor advertising, which statement best describes you?

I am solely responsible for making decisions on print communications for the brand(s) I am working on.

I share the decision making for print communications for the brand(s) I am working on.

I make recommendations for print communications for the brand(s) I am working on.

I have little responsibility for making print communication recommendations.

I have no responsibility for print communications (create/buy/produce).

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* 15. Thinking about print marketing, which of the following have you worked on in the past 12 months?

Packaging: product packaging, cartons, labels.

Signs: Billboards, building wraps, banners, vehicle wraps.

Print Production: print buying, vendor selection.

Print Publishing: catalogs, books, journals.

Channel: point of purchase, billboards, interior design.

Print Collateral: marketing collateral such as fliers, catalogues, brochures, newsletters etc

Marketing campaigns: direct mail, advertising

Transactional/Transpromo Campaigns

None of the above

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* 16. Thinking about the brand(s) you work on, to the best of your knowledge, please tell us approximately how much they spend per year on marketing communications.

Under $5 Million

$5 Million to less than $10 Million

$10 Million to less than $20 Million

$20 Million to less than $50 Million

$50 Million to less than $$100 Million

$100 Million or more

Don't know/don't want to say

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* 17. And approximately, what percentage of that total communications budget is allocated to print marketing activities involving print media / printed materials such as print ads, marketing collaterals, packaging, printed outdoor advertising etc?

None

1% - Less than 10%

10% - Less than 50%

50% or more

Don't know

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your current employment status?

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* 4. What is your gender?

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* 5. In which age range do you fall?

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* 6. Which of the following best describes your ethnicity?

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* 8. If you work for a marketing agency, thinking about the main brands who do this kind of 'multi-touchpoint' campaigns that you are personally responsible for: Which industries do they belong to? Please list all that apply, if any.

Question Title

* 9. Approximately how many employees are there, worldwide, at the company you work for?

Question Title

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* 11. Are you responsible for traditional media campaigns, online media campaigns, or both, for the brand(s) you are working on?

Question Title

* 12. Specifically, in which of the areas of brand communications are you involved in to the extent that you have influence on the decisions taken or the recommendations being made to your clients?

Question Title

* 13. How many years total have you been a marketing communications professional, or similar, throughout your career (not necessarily in your current position)?

Question Title

* 14. Thinking about print communications i.e. any marketing activities involving print media / printed materials such as print ads, marketing collaterals, packaging, outdoor advertising, which statement best describes you?

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* 15. Thinking about print marketing, which of the following have you worked on in the past 12 months?

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* 16. Thinking about the brand(s) you work on, to the best of your knowledge, please tell us approximately how much they spend per year on marketing communications.

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* 17. And approximately, what percentage of that total communications budget is allocated to print marketing activities involving print media / printed materials such as print ads, marketing collaterals, packaging, printed outdoor advertising etc?

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