The shift to programmatic has definitely not been immediate. A few hangups, like the definition of “premium” and the availability of guarantees, still stand in the way of its potential.
Digiday, along with our sponsor, Sonobi, will explore which features will accelerate programmatic adoption and which hurdles are still holding it back in this State of the Industry survey. In return for your participation, you’ll receive:
* Results of our survey
* A chance to win one $500 American Express gift card, courtesy of Sonobi.
Since our survey is targeted to industry insiders like you, we also invite you to share it with any colleagues who might be interested.