SF Upcoming PAID Study on Home Technology-December 2010

1. SF Upcoming PAID Study on Home Technology- December 2010

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on Home Technology that you may be interested in.

PLEASE DO NOT RESPOND IF YOU HAVE DONE A STUDY WITHIN THE LAST 6 MONTHS.

We are looking for males and females ages 18-55. This study will last 2 hours over 3 days for online groups and 1.5 hours for the At-home Interview. The honorarium is $150.00 for Online Groups, $350.00 for the host of the At-home interviews and $50.00 per friend for the At-home interviews, if you qualify and participate.

Recruiters will be calling responses in the order received until the study is full.

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* 1. Contact Information

Name

Daytime Phone

Evening Phone

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* 2. Employment Information

Job Title

Company Name

Industry

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* 3. What is your gender?

Male

Female

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* 4. What is your exact age? (i.e. 32)

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* 5. What is your current work status?

Employed Full Time

Employed Part Time

Full Time Student

Part Time Student

Homemaker

Retired

Disabled

Unemployed

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* 6. Which of the following best describes your marital status?

Married

Single, never been married

Separated

Divorced

Widowed

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* 7. How involved would you say you are in decisions regarding technology purchases, such as computer equipment and electronics, for your home?

I am solely responsible for those types of decisions

I share this responsibility with other household members, but I have the final say in these decisions

I share this responsibility with other household members, but another member of the household has final say in these decisions

I am not very involved in these types of decisions

I am not at all involved in these types of decisions.

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* 8. Are you or anyone in your household, or immediate family employed in:

Automotive

Video game development

Marketing research

Advertising or Public Relations

Software industry

Computer hardware or software manufacturer, distributor, or retail store

Computer services, support consulting or training

Media (newspaper, magazine, TV, radio)

Telecommunications or internet provider

None of these

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* 9. Which of the following best describes the last level of education you completed?

Some high school or less

High school graduate

Vocational training

Some college

4-year college graduate

Post graduate degree education

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* 10. Which of the following categories would you say best describes your total annual HOUSEHOLD income?

under $25,000

$25,000 - $34,999

$35,000 - $49,000

$50,000-$74,999

$75,000-$99,999

$100,000 or more

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* 11. How many children under age 18 do you currently have living in your household?

There are no children under age 18 living in my household

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* 12. How many of each product do you own or plan to purchase?

Desktop computer

Laptop computer

Netbook computer

All-in-one computer

Tablet computer

Cell phone with full dedicated keyboard

Smartphone

Digital camera

Ebook reader

Digital video camera

DVD player

Blu-Ray DVD player

Streaming media device

High speed internet

Home automation system

Home network

Wireless router

Games consoles

Home theater system

Set top box

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* 13. What is the exact total amount you have spent over the past 12 months on computers, home technology and home entertainment?

Under $100

$100-$499

$500-$999

$1,000-$1,499

$1,500-$1,999

$2,000-$2,499

$2,500-$2,999

$3,000 or over

Spent none

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* 14. What type of computer(s) do you own, if any?

Desktop computer(s)

Laptop computer(s)

Tablet computer(s)

Netbook computer(s)

All-in-one computer(s)

None of the above

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* 15. What brand(s) of computers do you own, if any?

Desktop Computer(s)

Laptop Computers(s)

Netbook Computers(s)

Tablet Computers(s)

All-in-one Computers(s)

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* 16. Please tell me how strongly you agree or disagree with the following statements:

	1--Strongly agree	2--Agree	3--Disagree	4--Strongly disagree
My computer needs to look good	My computer needs to look good 1--Strongly agree	My computer needs to look good 2--Agree	My computer needs to look good 3--Disagree	My computer needs to look good 4--Strongly disagree
My computer must work well for entertainment purposes--watching or streaming movies, listening to music	My computer must work well for entertainment purposes--watching or streaming movies, listening to music 1--Strongly agree	My computer must work well for entertainment purposes--watching or streaming movies, listening to music 2--Agree	My computer must work well for entertainment purposes--watching or streaming movies, listening to music 3--Disagree	My computer must work well for entertainment purposes--watching or streaming movies, listening to music 4--Strongly disagree
My computer must work well for gaming purposes	My computer must work well for gaming purposes 1--Strongly agree	My computer must work well for gaming purposes 2--Agree	My computer must work well for gaming purposes 3--Disagree	My computer must work well for gaming purposes 4--Strongly disagree
I like to own the latest technology	I like to own the latest technology 1--Strongly agree	I like to own the latest technology 2--Agree	I like to own the latest technology 3--Disagree	I like to own the latest technology 4--Strongly disagree
I have no problem paying more money for the best performing technology	I have no problem paying more money for the best performing technology 1--Strongly agree	I have no problem paying more money for the best performing technology 2--Agree	I have no problem paying more money for the best performing technology 3--Disagree	I have no problem paying more money for the best performing technology 4--Strongly disagree
I am an avid music fan	I am an avid music fan 1--Strongly agree	I am an avid music fan 2--Agree	I am an avid music fan 3--Disagree	I am an avid music fan 4--Strongly disagree
Having a top notch home entertainment center--TV or movie screen and audio system-is important to me	Having a top notch home entertainment center--TV or movie screen and audio system-is important to me 1--Strongly agree	Having a top notch home entertainment center--TV or movie screen and audio system-is important to me 2--Agree	Having a top notch home entertainment center--TV or movie screen and audio system-is important to me 3--Disagree	Having a top notch home entertainment center--TV or movie screen and audio system-is important to me 4--Strongly disagree
I like to be connected as much as possible	I like to be connected as much as possible 1--Strongly agree	I like to be connected as much as possible 2--Agree	I like to be connected as much as possible 3--Disagree	I like to be connected as much as possible 4--Strongly disagree
My computer is one of my most important possessions	My computer is one of my most important possessions 1--Strongly agree	My computer is one of my most important possessions 2--Agree	My computer is one of my most important possessions 3--Disagree	My computer is one of my most important possessions 4--Strongly disagree
I use my computer and mobile ohone to keep up with friends	I use my computer and mobile ohone to keep up with friends 1--Strongly agree	I use my computer and mobile ohone to keep up with friends 2--Agree	I use my computer and mobile ohone to keep up with friends 3--Disagree	I use my computer and mobile ohone to keep up with friends 4--Strongly disagree
I don't like to stand out in a crowd, I prefer to blend in	I don't like to stand out in a crowd, I prefer to blend in 1--Strongly agree	I don't like to stand out in a crowd, I prefer to blend in 2--Agree	I don't like to stand out in a crowd, I prefer to blend in 3--Disagree	I don't like to stand out in a crowd, I prefer to blend in 4--Strongly disagree
I enjoy keeping up with the latest trends-whether it is technology, fashion or something else, I like to be on the leading edge of what is new.	I enjoy keeping up with the latest trends-whether it is technology, fashion or something else, I like to be on the leading edge of what is new. 1--Strongly agree	I enjoy keeping up with the latest trends-whether it is technology, fashion or something else, I like to be on the leading edge of what is new. 2--Agree	I enjoy keeping up with the latest trends-whether it is technology, fashion or something else, I like to be on the leading edge of what is new. 3--Disagree	I enjoy keeping up with the latest trends-whether it is technology, fashion or something else, I like to be on the leading edge of what is new. 4--Strongly disagree

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* 17. Which of the following do you do at least weekly?

Send and receive email with friends and family

Send or receive SMS/MMS/Text messages

Check-in to a location on your mobile phone using a location based service to share your location with friends or or get a prize for checking in

Use Twitter-to post comments or read other user comments

Use Skype

None of these

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* 18. We are interested in talking to people who have different views on technology. Would you say..........

Technology is more of a burden than help-it always breaks and it is never as easy as it is supposed to be

Technology is okay, but no a passion for me

Technology is my passion and I love trying out new technology

None of these

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* 19. When it comes to the internet, would you describe yourself as........

I am a beginner and am gradually becoming comfortable using the internet

I am comfortable using the internet doing basic searches and using standard websites

I consider myself an expert internet user--others come to me for advice on what websites or internet tools to use and how to use them

None of these

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* 20. FOR COMPANY USE ONLY
(Please press next)

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. What is your exact age? (i.e. 32)

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* 5. What is your current work status?

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* 6. Which of the following best describes your marital status?

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* 7. How involved would you say you are in decisions regarding technology purchases, such as computer equipment and electronics, for your home?

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* 8. Are you or anyone in your household, or immediate family employed in:

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* 9. Which of the following best describes the last level of education you completed?

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* 10. Which of the following categories would you say best describes your total annual HOUSEHOLD income?

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* 11. How many children under age 18 do you currently have living in your household?

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* 12. How many of each product do you own or plan to purchase?

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* 13. What is the exact total amount you have spent over the past 12 months on computers, home technology and home entertainment?

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* 14. What type of computer(s) do you own, if any?

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* 15. What brand(s) of computers do you own, if any?

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* 16. Please tell me how strongly you agree or disagree with the following statements:

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* 17. Which of the following do you do at least weekly?

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* 18. We are interested in talking to people who have different views on technology. Would you say..........

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* 19. When it comes to the internet, would you describe yourself as........

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* 20. ******FOR COMPANY USE ONLY****** (Please press next)

* 20. FOR COMPANY USE ONLY
(Please press next)