2015 ICO Reader Survey

The Independent Coast Observer is more than just ink on paper. Just as our readers and advertisers depend on the ICO to bring a week's worth of news coverage, views, upcoming events and features to Mendonoma, we depend on our readers and advertisers to help us give Mendonoma the weekly newspaper our community deserves. Please take a few minutes to answer our 2015 ICO Reader Survey.

Question Title

How do you usually get the Independent Coast Observer?

Mail or online subscription

Buy copy at newsstand

Read copy at my business

Read a friend's copy

Other (please specify)

Question Title

How often do you read the ICO?

Never miss it!

Almost every week

1-2 times a month

Less often than once a month

Only when I'm visiting the Mendonoma Coast

Question Title

When you read the ICO, how often do you read this news coverage?

	Every Issue	Often	Sometimes	Never
Local news	Local news Every Issue	Local news Often	Local news Sometimes	Local news Never
Photo coverage of local events	Photo coverage of local events Every Issue	Photo coverage of local events Often	Photo coverage of local events Sometimes	Photo coverage of local events Never
Deputy/ambulance activity reports	Deputy/ambulance activity reports Every Issue	Deputy/ambulance activity reports Often	Deputy/ambulance activity reports Sometimes	Deputy/ambulance activity reports Never
Local government actions (City Council, GMAC, etc.)	Local government actions (City Council, GMAC, etc.) Every Issue	Local government actions (City Council, GMAC, etc.) Often	Local government actions (City Council, GMAC, etc.) Sometimes	Local government actions (City Council, GMAC, etc.) Never
Local school boards	Local school boards Every Issue	Local school boards Often	Local school boards Sometimes	Local school boards Never
Local school activities	Local school activities Every Issue	Local school activities Often	Local school activities Sometimes	Local school activities Never
Local sports	Local sports Every Issue	Local sports Often	Local sports Sometimes	Local sports Never
Statewide/national stories with local impact	Statewide/national stories with local impact Every Issue	Statewide/national stories with local impact Often	Statewide/national stories with local impact Sometimes	Statewide/national stories with local impact Never
County government actions	County government actions Every Issue	County government actions Often	County government actions Sometimes	County government actions Never
Local election coverage	Local election coverage Every Issue	Local election coverage Often	Local election coverage Sometimes	Local election coverage Never
Feature articles (interviews, etc.)	Feature articles (interviews, etc.) Every Issue	Feature articles (interviews, etc.) Often	Feature articles (interviews, etc.) Sometimes	Feature articles (interviews, etc.) Never
Obituaries	Obituaries Every Issue	Obituaries Often	Obituaries Sometimes	Obituaries Never

Question Title

How often do you read/use these features of the Independent Coast Observer?

	Every issue	Often	Sometimes	Never
Editorial	Editorial Every issue	Editorial Often	Editorial Sometimes	Editorial Never
Fence Post Letters to the Editor	Fence Post Letters to the Editor Every issue	Fence Post Letters to the Editor Often	Fence Post Letters to the Editor Sometimes	Fence Post Letters to the Editor Never
Open Space opinion column	Open Space opinion column Every issue	Open Space opinion column Often	Open Space opinion column Sometimes	Open Space opinion column Never
Civic Meetings schedule	Civic Meetings schedule Every issue	Civic Meetings schedule Often	Civic Meetings schedule Sometimes	Civic Meetings schedule Never
Opening Dialogue quote	Opening Dialogue quote Every issue	Opening Dialogue quote Often	Opening Dialogue quote Sometimes	Opening Dialogue quote Never
Coast Church Services	Coast Church Services Every issue	Coast Church Services Often	Coast Church Services Sometimes	Coast Church Services Never
Tom Elias California Focus column	Tom Elias California Focus column Every issue	Tom Elias California Focus column Often	Tom Elias California Focus column Sometimes	Tom Elias California Focus column Never
ICO Coast Log (tide tables, rainfall)	ICO Coast Log (tide tables, rainfall) Every issue	ICO Coast Log (tide tables, rainfall) Often	ICO Coast Log (tide tables, rainfall) Sometimes	ICO Coast Log (tide tables, rainfall) Never
The Telescope social notes	The Telescope social notes Every issue	The Telescope social notes Often	The Telescope social notes Sometimes	The Telescope social notes Never
Mendonoma Sightings (Jeanne Jackson)	Mendonoma Sightings (Jeanne Jackson) Every issue	Mendonoma Sightings (Jeanne Jackson) Often	Mendonoma Sightings (Jeanne Jackson) Sometimes	Mendonoma Sightings (Jeanne Jackson) Never
Back in the Day at the ICO	Back in the Day at the ICO Every issue	Back in the Day at the ICO Often	Back in the Day at the ICO Sometimes	Back in the Day at the ICO Never
Ranger's Log (Dan Murley)	Ranger's Log (Dan Murley) Every issue	Ranger's Log (Dan Murley) Often	Ranger's Log (Dan Murley) Sometimes	Ranger's Log (Dan Murley) Never
Armature (Steve Oliff cartoon)	Armature (Steve Oliff cartoon) Every issue	Armature (Steve Oliff cartoon) Often	Armature (Steve Oliff cartoon) Sometimes	Armature (Steve Oliff cartoon) Never
Mark Your Calendar upcoming events	Mark Your Calendar upcoming events Every issue	Mark Your Calendar upcoming events Often	Mark Your Calendar upcoming events Sometimes	Mark Your Calendar upcoming events Never
Arts and Film gallery and movie theater information	Arts and Film gallery and movie theater information Every issue	Arts and Film gallery and movie theater information Often	Arts and Film gallery and movie theater information Sometimes	Arts and Film gallery and movie theater information Never
Local music and performance news	Local music and performance news Every issue	Local music and performance news Often	Local music and performance news Sometimes	Local music and performance news Never
Local art gallery exhibit openings	Local art gallery exhibit openings Every issue	Local art gallery exhibit openings Often	Local art gallery exhibit openings Sometimes	Local art gallery exhibit openings Never
Arena Theater Film Club articles	Arena Theater Film Club articles Every issue	Arena Theater Film Club articles Often	Arena Theater Film Club articles Sometimes	Arena Theater Film Club articles Never
Clubs and Groups	Clubs and Groups Every issue	Clubs and Groups Often	Clubs and Groups Sometimes	Clubs and Groups Never
Music and performance reviews	Music and performance reviews Every issue	Music and performance reviews Often	Music and performance reviews Sometimes	Music and performance reviews Never
San Francisco area art museum previews	San Francisco area art museum previews Every issue	San Francisco area art museum previews Often	San Francisco area art museum previews Sometimes	San Francisco area art museum previews Never
Destination Mendonoma visitor guide (every May)	Destination Mendonoma visitor guide (every May) Every issue	Destination Mendonoma visitor guide (every May) Often	Destination Mendonoma visitor guide (every May) Sometimes	Destination Mendonoma visitor guide (every May) Never
ICO Business Review (every March)	ICO Business Review (every March) Every issue	ICO Business Review (every March) Often	ICO Business Review (every March) Sometimes	ICO Business Review (every March) Never

Question Title

What additional news coverage or other features should we consider adding to the ICO?

Question Title

How often do you read/use this advertising in the ICO?

	Every Issue	Often	Sometimes	Never
Retail stores and shops	Retail stores and shops Every Issue	Retail stores and shops Often	Retail stores and shops Sometimes	Retail stores and shops Never
Gallery, theater and event display ads	Gallery, theater and event display ads Every Issue	Gallery, theater and event display ads Often	Gallery, theater and event display ads Sometimes	Gallery, theater and event display ads Never
Real estate	Real estate Every Issue	Real estate Often	Real estate Sometimes	Real estate Never
Services and Contractor display ads	Services and Contractor display ads Every Issue	Services and Contractor display ads Often	Services and Contractor display ads Sometimes	Services and Contractor display ads Never
Restaurants and Mendonoma Dining Guide	Restaurants and Mendonoma Dining Guide Every Issue	Restaurants and Mendonoma Dining Guide Often	Restaurants and Mendonoma Dining Guide Sometimes	Restaurants and Mendonoma Dining Guide Never
Professional services (attorneys, architects, etc.)	Professional services (attorneys, architects, etc.) Every Issue	Professional services (attorneys, architects, etc.) Often	Professional services (attorneys, architects, etc.) Sometimes	Professional services (attorneys, architects, etc.) Never
Trade Winds™ Classified Ads	Trade Winds™ Classified Ads Every Issue	Trade Winds™ Classified Ads Often	Trade Winds™ Classified Ads Sometimes	Trade Winds™ Classified Ads Never
Public Notice (Legal) Advertising	Public Notice (Legal) Advertising Every Issue	Public Notice (Legal) Advertising Often	Public Notice (Legal) Advertising Sometimes	Public Notice (Legal) Advertising Never
Advertising inserts "Extra! With this week's ICO"	Advertising inserts "Extra! With this week's ICO" Every Issue	Advertising inserts "Extra! With this week's ICO" Often	Advertising inserts "Extra! With this week's ICO" Sometimes	Advertising inserts "Extra! With this week's ICO" Never

Question Title

Did you know that the support from our advertisers pays most of the cost of the ICO's news coverage?

Yes!

No, I didn't know that.

You know, I always wondered how that works!

Question Title

How often do you SHOP or DINE in these towns?

	1+ times a week	Monthly	Sometimes	Never
Anchor Bay	Anchor Bay 1+ times a week	Anchor Bay Monthly	Anchor Bay Sometimes	Anchor Bay Never
Elk	Elk 1+ times a week	Elk Monthly	Elk Sometimes	Elk Never
Fort Bragg	Fort Bragg 1+ times a week	Fort Bragg Monthly	Fort Bragg Sometimes	Fort Bragg Never
Gualala	Gualala 1+ times a week	Gualala Monthly	Gualala Sometimes	Gualala Never
Healdsburg	Healdsburg 1+ times a week	Healdsburg Monthly	Healdsburg Sometimes	Healdsburg Never
Manchester	Manchester 1+ times a week	Manchester Monthly	Manchester Sometimes	Manchester Never
Mendocino	Mendocino 1+ times a week	Mendocino Monthly	Mendocino Sometimes	Mendocino Never
Petaluma	Petaluma 1+ times a week	Petaluma Monthly	Petaluma Sometimes	Petaluma Never
Point Arena	Point Arena 1+ times a week	Point Arena Monthly	Point Arena Sometimes	Point Arena Never
Santa Rosa	Santa Rosa 1+ times a week	Santa Rosa Monthly	Santa Rosa Sometimes	Santa Rosa Never
Sea Ranch	Sea Ranch 1+ times a week	Sea Ranch Monthly	Sea Ranch Sometimes	Sea Ranch Never
Stewarts Point/Timber Cove/Jenner	Stewarts Point/Timber Cove/Jenner 1+ times a week	Stewarts Point/Timber Cove/Jenner Monthly	Stewarts Point/Timber Cove/Jenner Sometimes	Stewarts Point/Timber Cove/Jenner Never
Ukiah	Ukiah 1+ times a week	Ukiah Monthly	Ukiah Sometimes	Ukiah Never

Question Title

Where are your favorite places to SHOP and/or DINE in these towns?

Anchor Bay

Elk

Fort Bragg

Gualala

Healdsburg

Manchester

Mendocino

Petaluma

Point Arena

Santa Rosa

Sea Ranch

Stewarts Point/Timber Cove/Jenner

Ukiah

Question Title

The ICO also serves its community with its WEBSITE, www.mendonoma.com. How often do you use these features online?

	Often	Sometimes	Rarely	Never
Read on-line events calendar	Read on-line events calendar Often	Read on-line events calendar Sometimes	Read on-line events calendar Rarely	Read on-line events calendar Never
Submit an events calendar listing	Submit an events calendar listing Often	Submit an events calendar listing Sometimes	Submit an events calendar listing Rarely	Submit an events calendar listing Never
Read ICO Trade Winds classified ads	Read ICO Trade Winds classified ads Often	Read ICO Trade Winds classified ads Sometimes	Read ICO Trade Winds classified ads Rarely	Read ICO Trade Winds classified ads Never
Place ICO Trade Winds classified ads	Place ICO Trade Winds classified ads Often	Place ICO Trade Winds classified ads Sometimes	Place ICO Trade Winds classified ads Rarely	Place ICO Trade Winds classified ads Never
Renew your ICO subscription	Renew your ICO subscription Often	Renew your ICO subscription Sometimes	Renew your ICO subscription Rarely	Renew your ICO subscription Never
View Mendonoma Sightings photo gallery	View Mendonoma Sightings photo gallery Often	View Mendonoma Sightings photo gallery Sometimes	View Mendonoma Sightings photo gallery Rarely	View Mendonoma Sightings photo gallery Never
Check current Mendonoma weather	Check current Mendonoma weather Often	Check current Mendonoma weather Sometimes	Check current Mendonoma weather Rarely	Check current Mendonoma weather Never

Other (please specify)

Question Title

What is your home Zip code?

Question Title

How many adults (18 and over) live in your home?

1-2

3-4

5 or more

Question Title

What is age of Adult 1 in your home?

18-25 years

26-45 years

46-64 years

65 or older

Question Title

What is age of Adult 2 in your home (if applicable)?

18-25 years

26-45 years

46-64 years

65 or older

Question Title

What is age of Adult 3 in your home (if applicable)?

18-25 years

26-45 years

46-64 years

65 or older

Question Title

How many children under age 18 live in the house?

None

3 or more

Question Title

What recreational activities are enjoyed by your family?

Skiing

Hunting/Fishing

Golf

Hiking/Camping

Horses

Underwater sports

Travel

Movies

Concerts

Team sports

Reading

Arts and Crafts

Playing music

Flying

Collecting/eBay

Do-It-Yourself projects

Clothes/Fashion

Facebook/Blogging

Other (please specify)