Shiloh Farms Brand Survey General Buying Behavior 9% of survey complete. Question Title 1. Please rank the following in order of their importance to you when making a food purchasing decision (with 1 being most important and 6 being least important): 1 2 3 4 5 6 Value for price 1 2 3 4 5 6 Availability 1 2 3 4 5 6 Taste/quality 1 2 3 4 5 6 Price 1 2 3 4 5 6 Healthfulness 1 2 3 4 5 6 Convenience (ready-to-eat) Question Title 2. How desirable are the following attributes when making a food purchasing decision: Very Desirable: I buy whenever available Somewhat Desirable: I am more likely to buy these products Neutral:Makes no difference to my purchasing decision Somewhat Undesirable: I am less likely to buy Very Undesirable: I avoid these products Organic Organic Very Desirable: I buy whenever available Organic Somewhat Desirable: I am more likely to buy these products Organic Neutral:Makes no difference to my purchasing decision Organic Somewhat Undesirable: I am less likely to buy Organic Very Undesirable: I avoid these products Gluten Free Gluten Free Very Desirable: I buy whenever available Gluten Free Somewhat Desirable: I am more likely to buy these products Gluten Free Neutral:Makes no difference to my purchasing decision Gluten Free Somewhat Undesirable: I am less likely to buy Gluten Free Very Undesirable: I avoid these products All Natural All Natural Very Desirable: I buy whenever available All Natural Somewhat Desirable: I am more likely to buy these products All Natural Neutral:Makes no difference to my purchasing decision All Natural Somewhat Undesirable: I am less likely to buy All Natural Very Undesirable: I avoid these products Kosher Kosher Very Desirable: I buy whenever available Kosher Somewhat Desirable: I am more likely to buy these products Kosher Neutral:Makes no difference to my purchasing decision Kosher Somewhat Undesirable: I am less likely to buy Kosher Very Undesirable: I avoid these products Domestically Sourced Domestically Sourced Very Desirable: I buy whenever available Domestically Sourced Somewhat Desirable: I am more likely to buy these products Domestically Sourced Neutral:Makes no difference to my purchasing decision Domestically Sourced Somewhat Undesirable: I am less likely to buy Domestically Sourced Very Undesirable: I avoid these products Paleo Paleo Very Desirable: I buy whenever available Paleo Somewhat Desirable: I am more likely to buy these products Paleo Neutral:Makes no difference to my purchasing decision Paleo Somewhat Undesirable: I am less likely to buy Paleo Very Undesirable: I avoid these products Convenience/Ready-to-Eat Convenience/Ready-to-Eat Very Desirable: I buy whenever available Convenience/Ready-to-Eat Somewhat Desirable: I am more likely to buy these products Convenience/Ready-to-Eat Neutral:Makes no difference to my purchasing decision Convenience/Ready-to-Eat Somewhat Undesirable: I am less likely to buy Convenience/Ready-to-Eat Very Undesirable: I avoid these products Sprouted Sprouted Very Desirable: I buy whenever available Sprouted Somewhat Desirable: I am more likely to buy these products Sprouted Neutral:Makes no difference to my purchasing decision Sprouted Somewhat Undesirable: I am less likely to buy Sprouted Very Undesirable: I avoid these products Non-GMO Non-GMO Very Desirable: I buy whenever available Non-GMO Somewhat Desirable: I am more likely to buy these products Non-GMO Neutral:Makes no difference to my purchasing decision Non-GMO Somewhat Undesirable: I am less likely to buy Non-GMO Very Undesirable: I avoid these products Question Title 3. Please rank the following in order of their importance to you when making a food purchasing decision (with 1 being most important and 9 being least important): 1 2 3 4 5 6 7 8 9 Paleo 1 2 3 4 5 6 7 8 9 Gluten Free 1 2 3 4 5 6 7 8 9 All Natural 1 2 3 4 5 6 7 8 9 Convenience (ready-to-eat) 1 2 3 4 5 6 7 8 9 Non-GMO 1 2 3 4 5 6 7 8 9 Sprouted 1 2 3 4 5 6 7 8 9 Kosher 1 2 3 4 5 6 7 8 9 Organic 1 2 3 4 5 6 7 8 9 Domestically Sourced Question Title 4. Of the following, which would you consider to be "All Natural"? Items that: Are minimally processed Contain no artificial colors/flavors Are not exposed to pesticides/herbicides Contain no preservatives/additives Are Certified Organic Question Title 5. How willing are you to spend more on a Certified Organic item? Very unwilling Slightly unwilling Neutral Slightly willing Very willing Question Title 6. How willing are you to spend more on a Certified Gluten Free item? Very unwilling Slightly unwilling Neutral Slightly willing Very willing Question Title 7. How willing are you to spend more on a Domestically Sourced item? Very unwilling Slightly unwilling Neutral Slightly willing Very willing Question Title 8. How often do you purchase Organic or "All Natural" items? Every week Every 2-3 weeks Every month Every 2-3 months Every 4-6 months Once or twice a year Less frequently Next
