Building big data into business delivery

CIO Survey

This survey, sponsored by EMC, seeks to understand the importance of big data to business today, find out who’s controlling and managing the data and if they’re getting the information they need, and to gauge current and future challenges in using big data for competitive advantage.

BIG DATA DEFINITION: Extremely large data sets that may be analysed computationally to reveal patterns, trends and associations.

Answers shared in this survey are strictly confidential and will only be used in combination with others. At the end of the survey you will have the opportunity to sign up to reserve a PDF report containing survey highlights as well as have the opportunity to win one of two Fitbit Charge Activity + Sleep Wrist Monitor, valued at $149 by answering "If there was one thing you’d like to know about your customers that you don’t know now, what would it be? (25 words or less)"

For detailed terms & conditions please visit http://www.cio.com.au/article/558980/terms-conditions-big-data-survey/

Question Title

* 1. Please confirm your job function

CIO

Office of the CIO

IT Manager

Digital

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* 2. How many employees are there in your organisation?

1-249

250-499

500-999

1000-1999

2000-4999

5000

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* 3. How important is big data to your organisation?

Extremely important

Important

Moderately important

Not very important

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* 4. What is your primary use of big data for business insight today?

None; we haven’t started utilising big data

Driving internal efficiency and risk mitigation

Product development and advancement

Customer insights and engagement

Actively deriving business insights and actions for competitive advantage

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* 5. Rate your level of agreement with the following (Strongly agree, agree, neutral, disagree, strongly disagree):

Big data will dramatically change the way we do business in the future

Companies embracing big data have a competitive advantage over their competitors

Big data is vital to product development and innovation

Big data is vital to optimising operations and supply chain capabilities

Big data is vital in improving customer engagements and relationships

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* 6. What type of platform do you use to provide analytics to your business?

Traditional Data Warehouse (Teradata, Greenplum, for example)

Hadoop (Cloudera, Apache)

Traditional Online Transaction Processing Data Warehouse

Public Cloud

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* 7. How familiar are you with Hadoop and how it enables big data and analytics?

Never heard of it

Heard of it, but not familiar with it

Very familiar, but not planning to use it

Piloting Hadoop

Using Hadoop in a production environment

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* 8. Who is responsible for overseeing and prioritising big data projects in your organisation?

The CIO/IT department

The CMO/marketing department

Both IT and Marketing

Dedicated data management team/division

Dedicated digital management team/division

The CEO

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* 9. What level of access do lines of business have to big data in your organisation?

None; only IT can access big data repositories

Specific data/digital team can access big data

Marketing/customer teams can access big data

All lines of business have the ability to tap into big data

Lines of business control big data projects and use; IT just stores the data

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* 10. What are the biggest challenges inhibiting your organisation’s big data strategy and approach? (choose three and rank)

Lack of access to the right data sources

Poor integration of data sources and IT systems

Difficulty in interpreting big data

Lack of skill set or appropriate resources

Lack of appropriate technologies

Lack of financial resources/budget

Lack of executive support

Security/regulatory concerns

Enterprise culture not ready to embrace big data

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* 11. What’s your view on “data lakes”?

Marketing hype

A new way of managing unstructured data repositories

Game-changer in the way IT stores and provides dynamic access to growing unstructured data sets across the organisation

Unfamiliar with the term

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* 12. What are the primary barriers to building a data lake? (choose 2)

Time to build

Cost to build

Lack of skills to build

Technology

Skills to take advantage of data lake once created

Security concerns

Information governance

Don’t know

Not applicable

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* 13. How would you rate your organisation’s utilisation of big data to date?

Highly successful

Moderately successful

Unsuccessful

Non-existent