SF Upcoming PAID study on Ice Cream - May 2011

1. Ice Cream - May 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on ICE CREAM that you maybe in interested in.

Please take note that you are ineligible to participate if you have taken part in any research study in the last 6 months.

We are looking for females ages 21-54. This is a 90-minute focus group discussion in downtown San Francisco on April 27th or 28th. The honorarium is $75.00-$100.00 if you qualify and participate.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact Information

Name

Cell Phone

Home Phone

Work Phone

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* 2. Employment Information

Job Title

Company Name

Industry

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* 3. What is your gender?

Male

Female

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* 4. Which of the following groups best fits your age?

21 or younger

22-24

25-34

35-54

54 or older

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* 5. What is your current employment status?

Unemployed

PT Employed

FT Employed

FT Student

PT Student

Other (please specify)

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* 6. So we can get a representative mix, how would you describe your ethnic background?

Caucasian

African-American

Hispanic/Latino

Asian-American

Native American

Mixed Race

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* 7. What’s your highest level of education?

Some high school

High school graduate

Some college

College graduate

Grad school

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* 8. What is your current marital status?

Single

Married

Divorced

Other (please specify)

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* 9. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

Under $20,000 per year

$20k-39k

$40k-$49k

$50k-$69k

$70-$94k

$95-$149k

$150k+

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* 10. Which of the following products, if any, do you consume on a fairly regular basis? Please check all that apply.

Any kind of frozen yogurt

Del Monte juice bars

Any brand of ice cream in containers

Frozen novelties like ice cream sandwiches

Breeze Almond milk

"Light" or low fat ice creams

Skinny Cow ice cream products

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* 11. When it comes to eating foods like ice cream, frozen yogurt and frozen novelties, which flavors do you generally eat?

Traditional flavors: vanialla, starwberry & chocolate

Flavors beyond vanilla, starawberry & chocolate

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* 12. When it comes to eating ice cream, frozen yogurt and frozen novelties, what is your interest level in making healthier choices like low fat options? Please select the statment that best decribes you.

I indugle myself and don't care at all about things like fat content or calories

I'd prefer lower fat content and lower calories in the ice cream products I buy but it doesn't always matter.

I definitely pay attention to fat content and calories in the ice cream products I purchase.

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* 13. Which of the following products, if any, have you purchased for yourself in the past 12 months? Check all that apply.

Ice cream in pints

Popsicles

Fudgesicles

Creamsicles

Ice cream sandwhiches

None of the above

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* 14. Please list the brand names of the ice cream sandwhiches you buy?

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* 15. Do you currently have any children under the ages of 18 living in your household?

Yes

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* 16. Who is the primary grocery shopper in your household?

You solely

You equally with another household member

Another household member solely

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 1. Contact Information

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* 2. Employment Information

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* 3. What is your gender?

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* 4. Which of the following groups best fits your age?

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* 5. What is your current employment status?

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* 6. So we can get a representative mix, how would you describe your ethnic background?

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* 7. What’s your highest level of education?

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* 8. What is your current marital status?

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* 9. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

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* 10. Which of the following products, if any, do you consume on a fairly regular basis? Please check all that apply.

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* 11. When it comes to eating foods like ice cream, frozen yogurt and frozen novelties, which flavors do you generally eat?

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* 12. When it comes to eating ice cream, frozen yogurt and frozen novelties, what is your interest level in making healthier choices like low fat options? Please select the statment that best decribes you.

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* 13. Which of the following products, if any, have you purchased for yourself in the past 12 months? Check all that apply.

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* 14. Please list the brand names of the ice cream sandwhiches you buy?

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* 15. Do you currently have any children under the ages of 18 living in your household?

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* 16. Who is the primary grocery shopper in your household?

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* 17. ******FOR COMPANY USE ONLY****** (Please press next)

* 17. FOR COMPANY USE ONLY
(Please press next)