Book Covers: What do you buy? Question Title * 1. When considering your most recent book purchase, what influenced your buying decision? Select all that apply. Cost Content Quality of cover art Back cover sales copy Author Title Cover color Other (please specify) Question Title * 2. Now, please rate your choices in order of importance to you. Most important Important Average importance Not important Cover Art Cover Art Most important Cover Art Important Cover Art Average importance Cover Art Not important Content Content Most important Content Important Content Average importance Content Not important Quality of content Quality of content Most important Quality of content Important Quality of content Average importance Quality of content Not important Back cover sales copy Back cover sales copy Most important Back cover sales copy Important Back cover sales copy Average importance Back cover sales copy Not important Author Author Most important Author Important Author Average importance Author Not important Title Title Most important Title Important Title Average importance Title Not important Cover color Cover color Most important Cover color Important Cover color Average importance Cover color Not important Interior layout Interior layout Most important Interior layout Important Interior layout Average importance Interior layout Not important Question Title * 3. Thinking about books you have recently purchase, what type of cover art do you typically buy? Photo based Illustration Text based Question Title * 4. In the past 6 months, about how many ebooks have you purchased? 0 - 3 4 - 7 8 - 11 12 - 15 16 - 19 More than 19 Question Title * 5. In the past 6 months, about how many print books have you purchased? 0 - 3 4 - 7 8 - 11 12 - 15 16 - 19 More than 19 Question Title * 6. Generally speaking, do you buy books with photos on the cover? Yes No Don't Know Question Title * 7. What is your gender? Female Male Question Title * 8. Which of the following ebook readers do you own? (Please select all that apply.) Desktop Computer Laptop Computer Tablet computer (e.g. iPad, Samsung Galaxy) Kindle Nook Other eReader I don’t own any of these electronic devices Done