SF Upcoming PAID study on Drinks - Aprill 2011

1. Drinks - April 2011

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. We have a new study on DRINKS that you maybe in interested in.

Please take note that you are ineligible to participate if you have taken part in any research study in the last 6 months.

We are looking for males and females ages 22-34. This is a 2-hour focus group discussion in downtown San Francisco on April 27th or 28th. The honorarium is $125.00-$150.00 if you qualify and participate.

IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

Question Title

* 1. Contact Information

Name

Cell Phone

Home Phone

Work Phone

Question Title

* 2. Employment Information

Job Title

Company Name

Industry

Question Title

* 3. What is your gender?

Male

Female

Question Title

* 4. Which of the following groups best fits your age?

21 or younger

22-27

28-34

35 or older

Question Title

* 5. What is your EXACT age?

Question Title

* 6. What is your current employment status?

Unemployed

PT Employed

FT Employed

FT Student

PT Student

Other (please specify)

Question Title

* 7. So we can get a representative mix, how would you describe your ethnic background?

Caucasian

African-American

Hispanic/Latino

Asian-American

Native American

Mixed Race

Question Title

* 8. What’s your highest level of education?

Some high school

High school graduate

Some college

College graduate

Grad school

Question Title

* 9. What is your current marital status?

Single

Married

Divorced

Other (please specify)

Question Title

* 10. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

Under $30,000 per year

$30,000 - $34, 999

$35,000 – $39,999

$40,000 – $49, 999

$50,000 – $59, 999

$60,000 – $69, 999

$70,000 – $79, 999

$80,000 +

Question Title

* 11. How often do you go out to a bar per week?

Once a week

Twice a week

Three times a week

Four times a week

Fiver or more times per week

i do not go out to bars

Question Title

* 12. Have you ever tried Hard/Alcoholic Cider – Such as Strongbow, Hornsby, Woodchuck, Magner’s, Wyder’s?

Yes

Question Title

* 13. How often do you drink Hard/Alcoholic Cider?

More than once a week

Once a week

Once or twice a month

Seasonally (Summer, winter, etc.)

Never

Question Title

* 14. For each of the following alcoholic beverage categories, please indicated how often you consider purchasing them either at home or in a bar, club or restaurant:

1) Hard/Alcoholic Cider – Such as Strongbow, Hornsby, Woodchuck, Magner’s, Wyder’s
2) Ready to drink Cocktails such as Smirnoff Pomegranate Martini, Jose Cuervo Golden Margaritas, Bacardi Classic Mojito ETC
3) Flavored Malt Beverages such as Smirnoff Ice, Mikes Hard Lemonade
4) Domestic Beer such as Coors Light, Budweiser, Miller etc
5) Import Beer such as Heineken, Corona, Guinness etc.
6) Craft/Specialty Beer such as Sierra Nevada Blue Moon, Sam Adams, Magic Hat, Fat Tire, Sweetwater, etc.
7) Spirits such as gin, rum, tequila, vodka, whiskey, scotch
8) Wines such as chardonnay, Sauvignon Blanc, Merlot, Pinot Noir, Zinfandel etc.
9) Scale- Always, Almost Always, Once in a While, Sometimes, Never

	Always	Almost Always	Once in a While	Sometimes	Never	N/A
Hard/Alcoholic Cider	Hard/Alcoholic Cider Always	Hard/Alcoholic Cider Almost Always	Hard/Alcoholic Cider Once in a While	Hard/Alcoholic Cider Sometimes	Hard/Alcoholic Cider Never	Hard/Alcoholic Cider N/A
RTD Cocktails/FMB	RTD Cocktails/FMB Always	RTD Cocktails/FMB Almost Always	RTD Cocktails/FMB Once in a While	RTD Cocktails/FMB Sometimes	RTD Cocktails/FMB Never	RTD Cocktails/FMB N/A
Domestic Beer	Domestic Beer Always	Domestic Beer Almost Always	Domestic Beer Once in a While	Domestic Beer Sometimes	Domestic Beer Never	Domestic Beer N/A
Import Beer	Import Beer Always	Import Beer Almost Always	Import Beer Once in a While	Import Beer Sometimes	Import Beer Never	Import Beer N/A
Craft/Specialty Beer	Craft/Specialty Beer Always	Craft/Specialty Beer Almost Always	Craft/Specialty Beer Once in a While	Craft/Specialty Beer Sometimes	Craft/Specialty Beer Never	Craft/Specialty Beer N/A
Spirits	Spirits Always	Spirits Almost Always	Spirits Once in a While	Spirits Sometimes	Spirits Never	Spirits N/A
Wines	Wines Always	Wines Almost Always	Wines Once in a While	Wines Sometimes	Wines Never	Wines N/A

Question Title

* 15. Which ONE of the following statements best fits your view of advertising?

I consider all advertising an intrusion

I’m not generally that enthusiastic about advertising, but it has some merit, sometimes

Some of the advertisements you see are really quite interesting

I’m interested in advertising that relates to my job, interests or hobbies

I always try to ignore advertisements whenever possible

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

Question Title

* 1. Contact Information

Question Title

* 2. Employment Information

Question Title

* 3. What is your gender?

Question Title

* 4. Which of the following groups best fits your age?

Question Title

* 5. What is your EXACT age?

Question Title

* 6. What is your current employment status?

Question Title

* 7. So we can get a representative mix, how would you describe your ethnic background?

Question Title

* 8. What’s your highest level of education?

Question Title

* 9. What is your current marital status?

Question Title

* 10. Which of the following best describes your PERSONAL - NOT HOUSEHOLD - income?

Question Title

* 11. How often do you go out to a bar per week?

Question Title

* 12. Have you ever tried Hard/Alcoholic Cider – Such as Strongbow, Hornsby, Woodchuck, Magner’s, Wyder’s?

Question Title

* 13. How often do you drink Hard/Alcoholic Cider?

Question Title

Question Title

* 15. Which ONE of the following statements best fits your view of advertising?

Question Title

* 16. ******FOR COMPANY USE ONLY****** (Please press next)

* 16. FOR COMPANY USE ONLY
(Please press next)