WATER LANGUAGE IN THE CONTEXT OF THE URBAN WATER CYCLE
Water is a reusable resource. We need to keep this idea in mind as we move forward in the water industry.
Wastewater is water wasted. There is an industry trend to change our terminology to change minds.
It is a good one.
1. Research and practice tells us that words, images and concepts matter.
2. New water reuse research gives us core principles to communicate more effectively (WRF 07-03, WRF 09-01).
3. We need to use these principles to evolve a realtively consistent terminology to use with outselves and particularly with the public
4. IWA wants to continue the conversation to achieve a consistent worldwide terminology at the WWC.
The diagram below is an illustration of how water flows back in a continuous loop of use and reuse. Do our words match? Please select the words below you think are the most understandable. Remember we are creating a vernacular that is for the community AND for the water industry.