Moms - May 2012

Thank you for taking the time to answer these brief questions. As always, we appreciate your input as a valuable Plaza Research respondent. Plaza Research San Francisco is currently looking for moms age 25-40 with at least 2 kids 7 and under for a 90-minute interview plus homework assignment. You will receive $250 for your time.

Please note that all responses will be returned on a first come, first served basis until the studies are full.

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* 1. Contact information

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* 2. What is your age?

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* 3. What is your relationship status?

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* 4. How many children aged 7 or younger do you have that live at your home with you full time?

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* 5. What are the ages and gender of all of your children? Please put "n/a" in empty fields.

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* 6. Are you currently pregnant?

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* 7. What is your ethnicity?

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* 8. What is your employment status?

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* 9. What is your highest level of education?

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* 10. Where does your household's annual income fall?

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* 11. Which most accurately describes how the majority of your child's clothes are purchased?

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* 12. In the past month, approx. how much money have you spent on clothing for your kids (not including shoes)?

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* 13. How often would you say you shop for clothes for your kids, online or in store?

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* 14. Which of the following types of stores do you shop for your kids for clothing MOST OFTEN?

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* 15. How often do you shop for clothes for your kids in store versus online?

  Once a week or more 2-3 times per month Once a month Less than once a month Never
In Store
Online

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* 16. How frequently do you shop the following brands for clothes FOR YOUR KIDS
either in store or online, including browsing?

  Once a week or more 2-3 times per month Once a month Less than once a month Never
Aeropostale
American Eagle
Children's Place
Crazy 8
Baby Gap/Gap Kids
Gymboree
H&M
Hanna Andersson
Janie & Jack
J.Crew/Crew Cuts
JCPenny
Justice Just for Girls
Kohl's
Macy's
Mini Boden
Old Navy
Target
TJMAxx/Marshall's
Wal-Mart

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* 17. Do you ever receive online communications e.g. emails or facebook posts from brands you shop for clothes? If so, How often do you read these communications e.g. open emails, click on links, etc. sent by brands you shop for clothes?

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* 18. How often, if at all, do you also shop FOR YOURSELF at the stores you shop for your kids?

  Frequently Sometimes Never
Gap
H&M
J.Crew
JCPenny
Kohl's
Macy's
Old Navy
Target
TJMaxx/Marshall's
Wal-Mart

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* 19. Do you have AAA insurance or roadside assistance?

**IMPORTANT: PLEASE PUSH THE "DONE" BUTTON AT THE BOTTOM OF THIS SCREEN. YOUR ANSWERS WILL NOT BE SAVED WITHOUT DOING SO!**

Thank you for participating in our survey. IF you qualify based on the answers provided THEN you will receive a call back. However due to the popularity of our surveys and groups, we can't contact everyone. Please note that all responses will be returned on a first come, first served basis until the studies are full.

*****REFERRALS ARE GREATLY APPRECIATED!*****

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* 20. ******FOR COMPANY USE ONLY******
(Please press next)

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