2015 Construction Marketing Outlook Survey

Question Title

* 1. In 2015, will you increase or decrease overall marketing activities and budgets?

Increase

Decrease

Question Title

* 2. What traditional marketing tactics will you increase or decrease in 2015?

	Increase	Decrease	Stay the Same
Branding	Branding Increase	Branding Decrease	Branding Stay the Same
Advertising	Advertising Increase	Advertising Decrease	Advertising Stay the Same
PR	PR Increase	PR Decrease	PR Stay the Same
Promotions	Promotions Increase	Promotions Decrease	Promotions Stay the Same
Trade Shows	Trade Shows Increase	Trade Shows Decrease	Trade Shows Stay the Same
Market Research	Market Research Increase	Market Research Decrease	Market Research Stay the Same
Channel Marketing	Channel Marketing Increase	Channel Marketing Decrease	Channel Marketing Stay the Same
Direct Mail	Direct Mail Increase	Direct Mail Decrease	Direct Mail Stay the Same
Email Marketing	Email Marketing Increase	Email Marketing Decrease	Email Marketing Stay the Same

Question Title

* 3. What Internet marketing tactics will you increase or decrease in 2015?

	Increase	Decrease	Stay the Same
Website Development/Improvement	Website Development/Improvement Increase	Website Development/Improvement Decrease	Website Development/Improvement Stay the Same
Search Engine Optimization (SEO)	Search Engine Optimization (SEO) Increase	Search Engine Optimization (SEO) Decrease	Search Engine Optimization (SEO) Stay the Same
Social Media	Social Media Increase	Social Media Decrease	Social Media Stay the Same
Mobile Marketing	Mobile Marketing Increase	Mobile Marketing Decrease	Mobile Marketing Stay the Same
Paid Search (PPC)	Paid Search (PPC) Increase	Paid Search (PPC) Decrease	Paid Search (PPC) Stay the Same
Content Marketing	Content Marketing Increase	Content Marketing Decrease	Content Marketing Stay the Same

Question Title

* 4. What lead generation marketing tactics will you increase or decrease in 2015?

	Increase	Decrease	Stay the Same
Lead Services/Lists	Lead Services/Lists Increase	Lead Services/Lists Decrease	Lead Services/Lists Stay the Same
Telemarketing	Telemarketing Increase	Telemarketing Decrease	Telemarketing Stay the Same
Local Search Engine Optimization (SEO)	Local Search Engine Optimization (SEO) Increase	Local Search Engine Optimization (SEO) Decrease	Local Search Engine Optimization (SEO) Stay the Same
Online Reviews	Online Reviews Increase	Online Reviews Decrease	Online Reviews Stay the Same
Sales Prospecting	Sales Prospecting Increase	Sales Prospecting Decrease	Sales Prospecting Stay the Same
Subscription Services	Subscription Services Increase	Subscription Services Decrease	Subscription Services Stay the Same
Dodge Reports	Dodge Reports Increase	Dodge Reports Decrease	Dodge Reports Stay the Same
Reed Construction Data	Reed Construction Data Increase	Reed Construction Data Decrease	Reed Construction Data Stay the Same

Question Title

* 5. What construction industry trend do you anticipate will impact your business most in 2015?

Question Title

* 6. How do you classify your company?

Building products manufacturer

Equipment/tools manufacturer

Construction services

Architectural/Engineering

Commercial construction

Homebuilder/Remodeler

Distributor/Supplier

Other (please specify)

Question Title

* 7. What is the approximate size of your company?

1-10 employees

11-25 employees

26-100 employees

101-250 employees

251-1,000 employees

1,000+ employees

Question Title

* 1. In 2015, will you increase or decrease overall marketing activities and budgets?

Question Title

* 2. What traditional marketing tactics will you increase or decrease in 2015?

Question Title

* 3. What Internet marketing tactics will you increase or decrease in 2015?

Question Title

* 4. What lead generation marketing tactics will you increase or decrease in 2015?

Question Title

* 5. What construction industry trend do you anticipate will impact your business most in 2015?

Question Title

* 6. How do you classify your company?

Question Title

* 7. What is the approximate size of your company?

Question Title

* 8. If you would like to receive a copy of the results, please provide your email address in the box below. Thanks for your participation!