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Enterprise secrets for marketing success

Find out how to get more persuasive social proof from your customers

While there’s no doubt that customer success stories are an effective way to build trust and win over buyers, they can be difficult to get—especially when sales and marketing don’t talk to each other enough. In this webinar, get tips from IBM’s Marketing Leader of Strategic Client Programs, Cheri Bergeron, on how to bypass the sales bottleneck and establish a direct line of communication with clients to get more customer proof.