See behind and beyond the information your business collects to understand the "why."
Big data: it’s about sheer volume, variety, and velocity. Teams of database administrators, data scientists, and analysts work in earnest to aggregate it, govern it, protect its privacy, and mine its value. In a world that’s always on, companies race to deliver insights to their end-users across an infinite number of use cases, in real-time.
Three things are clear: (1) big data is here to stay, (2) we’re seriously invested in it, and (3) the stakes are incredibly high. And when the stakes are so high, one has to wonder why big data works sometimes and not others.
The answer is surprisingly simple: Big data answers who, what, when, where, and how. People Powered Data™ answers why.