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We are investigating how we can help provide greater visibility and opportunity for female-owned agencies in the creative industries. An important first step in this process is to understand how marketers are currently going about selecting and appointing agencies.

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* 1. Please select your gender:

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* 2. In what ways does your company actively support gender equality? Please check as many answers that apply to you.

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* 3. When hiring its own Employees, does your company use blind recruitment methods or does it have specific non-discriminatory policies or processes?

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* 4. Thinking of the culture of your business as gender either 'masculine' or 'feminine', would you say there is a more dominant preference? Briefly explain why. 

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* 5. If you stopped to think about the creative agencies that have been asked to pitch for your marketing comms business, what would the majority of them look like?

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* 6. Please indicate on the sliding scale below how important it is for you to help create gender diversity outside of your business and impact the growth for women in business?

Not important Important Very Important
i We adjusted the number you entered based on the slider’s scale.

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* 7. Now that you have scored the importance please briefly tell us why you answered this way.

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* 8. What reasons would compel you to consider putting a female-owned business or a 50% female-owned business “on the pitch list"? Please tick all that apply.

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* 9. Do you have any current policies for female-owned companies or multi-supplier procurement? If not, what would help you rethink including female-owned business to get this on the agenda?

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* 10. What do you see as barriers to introducing gender-equal procurement practises? Tick all that apply.

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