Skip to content
Win/Loss Analysis Template
1.
Which of the following best describes your role in purchasing software at your organization?
I would make the final selection/purchase decision
I would provide input into the selection/purchase decision
I’m not involved in selection/purchase decisions
2.
What’s the one thing that initially attracted you to our business and products?
Price
Customer service
Product functionality
Brand
Other specify
3.
Did you decide to go with our product for your most recent purchase?
Yes
No
I decided not to buy at this time
4.
How satisfied or dissatisfied were you with the buying experience with our company?
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied
5.
Which of the following played a major role in your decision? Select all that apply.
Price
Product functionality
Interactions with our team
Prior relationships
I decided not to buy at this time
Other (please specify)
6.
Please elaborate on what influenced your purchase decision the most.
7.
We're interested in hearing more about your purchase experience so we can improve. If you'd be willing to chat with us for 30 minutes, please enter your information below:
Name
Email address
Phone number