Help Shape the Future of WILD

The last time we rolled up our sleeves and asked you our reader, how we could improve Wild, was way back in 2010.   A lot has happened in those seven years and we want to ensure that Wild continues to be the iconic brand it is for all our current and future readers.

If you could find the time to answer a few questions, we’d really be appreciative. Not because we want to know about you (although that’s handy also) but rather because we want you our reader to help shape the future of Wild as we move into an ever-increasing digital world.
Completing this survey should take about 15 minutes.

To help motivate you, some of our friendly sponsors are providing a range of gear for telling us how we could improve Wild. To read the full terms and conditions, visit wild.com.au/survey

So let’s begin….

Let's start with Wild magazine.  We are interested in what works, what doesn't, what you love and what you loathe.

* 1. Are you a current subscriber or reader of Wild?

* 2. How long have you been reading Wild?

* 3. What do you think about Wild's Readers' Letters?

* 4. What do you think about Wild's Featured Articles (bushwalking,hiking, paddling etc)?

* 5. What do you think about Wild's All Things Great and Small (Australian flora and fauna)?

* 6. What do you think about Wild's Track Notes?

* 7. What do you think about Wild's Conservation editorial?

* 8. What do you think about Wild's Columnist editorial?

* 9. What do you think about Wild's Gear Reviews/Tests?

* 10. What do you think about Wild's Book, CD, DVD reviews?

* 11. What do you think about Wild's Wild Shot?

* 12. What do you think about Wild's Cooking & Recipes?

* 13. How interested would you be to read about New Outdoor Products?

* 14. How interested would you be to read about New Outdoor Technology?

* 15. How interested would you be to read about Australian outdoor locations (eg National/State Parks etc)?

* 16. How interested would you be to read about International outdoor locations (eg Countries/Regions etc)?

* 17. How interested would you be to read Wild stores from the archives (eg from the 1980s or 1990s)?

* 18. How relevant do you think the advertising that appears in Wild is?

* 19. Do you use Wild to inform any of your outdoor recreational activities?

* 20. Do you use Wild to assist in your outdoor purchase decisions?

* 21. Have you ever bought something specifically because it was advertised in Wild?

* 22. Have you ever visited a website because it appeared in Wild?

* 23. Wild has not changed the cover price in more than 10 years. Do you think the current cover price ($8.95) is good value?

* 24. Do you keep Wild after reading it?

* 25. How long do you think you would spend reading each issue of Wild?

* 26. Including yourself, how many people would read your copy of Wild?

* 27. Do you think the current magazine is:

* 28. What do you love or should we be doing more with the magazine?

* 29. What do you loathe or should we be doing less with the magazine?

* 30. What other similar magazines to Wild do you buy/subscribe to?

* 31. How often do you visit the Wild website (wild.com.au)?

* 32. Which sections of the website do you read/find most useful?

* 33. What do you love or should we be doing of with the website?

* 34. What do you loathe or should we be doing less of with the website?

* 35. What content would encourage you to visit the website more often? (ie what else can we be providing?)

* 36. What other outdoor related websites do you regularly visit?

* 37. For the socially connected among us, we'd like to know your social networking behaviour.

Do you use/have a twitter account?

* 38. Do you have/use an Intagram account?

* 39. Do you use/have a youTube account?

* 40. Right. So we've covered off Wild as it today, but what we're really interested in is what you want Wild to be tomorrow.

Below we've listed just about every outdoor/adventure activity known to man or woman (well we've listed quite a few).

Please let us know whether you participate  in or would be interested in reading about them:

Hiking/Bushwalking

* 41. Rock Climbing

* 42. Mountaineering

* 43. Whitewater paddling

* 44. Flatwater paddling

* 45. Caving

* 46. Canyoning

* 47. Mountain bike riding

* 48. x-country skiing/touring

* 49. SCUBA diving

* 50. Rafting

* 51. Camping

* 52. What activities have we missed?

* 53. Do you subscribe to Wild digital?

* 54. Do you prefer to read Print or Digital?

* 55. Almost there. We'd love to know a little about you:

Are you:

* 56. Are you:

* 57. Which State/Territory do you live in?

* 58. Do you in live in:

* 59. What is the highest level of education you have completed?

* 60. What is your current employment status?

* 61. What is your annual total income?

* 62. Are you:

* 63. How much would you estimate you spend on your outdoor gear or activities each year?

* 64. How often do you think you get outdoors for at least day of activity?

* 65. How often do you think you get outdoors for an overnight or multi-day trip?

* 66. Is there anything else you want to tell us? Anything (apart from how long this survey is...Sorry).

* 67. In order to be eligible to win one of the Sponsor prizes, you must answer the following question:

In 25 words or less how would you describe Wild today and what do you want Wild to be tomorrow?

* 68. If you are a winner, we'll need to contact you.
We respect your privacy. No information will passed onto any third parties.

First Name

* 69. Last Name

* 70. Email

* 71. Phone

 
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