2025 What's Hot Culinary Trends Survey

	Hot	Not Hot	Emerging
Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap)	Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Hot	Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Not Hot	Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Emerging
Elderberry	Elderberry Hot	Elderberry Not Hot	Elderberry Emerging
Functional mushrooms	Functional mushrooms Hot	Functional mushrooms Not Hot	Functional mushrooms Emerging
Honey and seeds	Honey and seeds Hot	Honey and seeds Not Hot	Honey and seeds Emerging
Insects as protein	Insects as protein Hot	Insects as protein Not Hot	Insects as protein Emerging
Lab-grown or cultured meats	Lab-grown or cultured meats Hot	Lab-grown or cultured meats Not Hot	Lab-grown or cultured meats Emerging
Pineapple	Pineapple Hot	Pineapple Not Hot	Pineapple Emerging
Seed-based butter	Seed-based butter Hot	Seed-based butter Not Hot	Seed-based butter Emerging
Tamarind	Tamarind Hot	Tamarind Not Hot	Tamarind Emerging
Ube	Ube Hot	Ube Not Hot	Ube Emerging

Hot

Not Hot

Emerging

Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap)

Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Hot

Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Not Hot

Asian breakfast rice balls (Onigiri, Fantuan, Jumeokbap) Emerging

Elderberry

Elderberry Hot

Elderberry Not Hot

Elderberry Emerging

Functional mushrooms

Functional mushrooms Hot

Functional mushrooms Not Hot

Functional mushrooms Emerging

Honey and seeds

Honey and seeds Hot

Honey and seeds Not Hot

Honey and seeds Emerging

Insects as protein

Insects as protein Hot

Insects as protein Not Hot

Insects as protein Emerging

Lab-grown or cultured meats

Lab-grown or cultured meats Hot

Lab-grown or cultured meats Not Hot

Lab-grown or cultured meats Emerging

Pineapple

Pineapple Hot

Pineapple Not Hot

Pineapple Emerging

Seed-based butter

Seed-based butter Hot

Seed-based butter Not Hot

Seed-based butter Emerging

Tamarind

Tamarind Hot

Tamarind Not Hot

Tamarind Emerging

Ube

Ube Hot

Ube Not Hot

Ube Emerging

	Hot	Not Hot	Emerging
African cuisine (Nigerian Eritrean, Ethiopian, Somali)	African cuisine (Nigerian Eritrean, Ethiopian, Somali) Hot	African cuisine (Nigerian Eritrean, Ethiopian, Somali) Not Hot	African cuisine (Nigerian Eritrean, Ethiopian, Somali) Emerging
Communal foods (fondue, hot pot)	Communal foods (fondue, hot pot) Hot	Communal foods (fondue, hot pot) Not Hot	Communal foods (fondue, hot pot) Emerging
Corn-based desserts	Corn-based desserts Hot	Corn-based desserts Not Hot	Corn-based desserts Emerging
Customized croissants	Customized croissants Hot	Customized croissants Not Hot	Customized croissants Emerging
Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit)	Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Hot	Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Not Hot	Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Emerging
Korean-based flavors (Bingsoo, Kimchi, Bibimap )	Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Hot	Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Not Hot	Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Emerging
Loaded tater tots	Loaded tater tots Hot	Loaded tater tots Not Hot	Loaded tater tots Emerging
Mushroom-infused dishes	Mushroom-infused dishes Hot	Mushroom-infused dishes Not Hot	Mushroom-infused dishes Emerging
Pad Thai varieties	Pad Thai varieties Hot	Pad Thai varieties Not Hot	Pad Thai varieties Emerging
Vietnamese cuisine (Pho, Bahn Mi, Mi Quang)	Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Hot	Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Not Hot	Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Emerging

Hot

Not Hot

Emerging

African cuisine (Nigerian Eritrean, Ethiopian, Somali)

African cuisine (Nigerian Eritrean, Ethiopian, Somali) Hot

African cuisine (Nigerian Eritrean, Ethiopian, Somali) Not Hot

African cuisine (Nigerian Eritrean, Ethiopian, Somali) Emerging

Communal foods (fondue, hot pot)

Communal foods (fondue, hot pot) Hot

Communal foods (fondue, hot pot) Not Hot

Communal foods (fondue, hot pot) Emerging

Corn-based desserts

Corn-based desserts Hot

Corn-based desserts Not Hot

Corn-based desserts Emerging

Customized croissants

Customized croissants Hot

Customized croissants Not Hot

Customized croissants Emerging

Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit)

Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Hot

Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Not Hot

Filipino food (Tocino style pork, Chicken Adobo, Lumpia, Pancit) Emerging

Korean-based flavors (Bingsoo, Kimchi, Bibimap )

Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Hot

Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Not Hot

Korean-based flavors (Bingsoo, Kimchi, Bibimap ) Emerging

Loaded tater tots

Loaded tater tots Hot

Loaded tater tots Not Hot

Loaded tater tots Emerging

Mushroom-infused dishes

Mushroom-infused dishes Hot

Mushroom-infused dishes Not Hot

Mushroom-infused dishes Emerging

Pad Thai varieties

Pad Thai varieties Hot

Pad Thai varieties Not Hot

Pad Thai varieties Emerging

Vietnamese cuisine (Pho, Bahn Mi, Mi Quang)

Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Hot

Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Not Hot

Vietnamese cuisine (Pho, Bahn Mi, Mi Quang) Emerging

	Hot	Not Hot	Emerging
Berbere spice	Berbere spice Hot	Berbere spice Not Hot	Berbere spice Emerging
Crisped rice	Crisped rice Hot	Crisped rice Not Hot	Crisped rice Emerging
Dates and date flavors	Dates and date flavors Hot	Dates and date flavors Not Hot	Dates and date flavors Emerging
Fermented/pickled foods	Fermented/pickled foods Hot	Fermented/pickled foods Not Hot	Fermented/pickled foods Emerging
Hot honey	Hot honey Hot	Hot honey Not Hot	Hot honey Emerging
Matcha	Matcha Hot	Matcha Not Hot	Matcha Emerging
Miso	Miso Hot	Miso Not Hot	Miso Emerging
Pandan	Pandan Hot	Pandan Not Hot	Pandan Emerging
Preserved lemon	Preserved lemon Hot	Preserved lemon Not Hot	Preserved lemon Emerging
Spicy maple	Spicy maple Hot	Spicy maple Not Hot	Spicy maple Emerging
Truffles/truffle flavoring	Truffles/truffle flavoring Hot	Truffles/truffle flavoring Not Hot	Truffles/truffle flavoring Emerging
Yuzu	Yuzu Hot	Yuzu Not Hot	Yuzu Emerging

Hot

Not Hot

Emerging

Berbere spice

Berbere spice Hot

Berbere spice Not Hot

Berbere spice Emerging

Crisped rice

Crisped rice Hot

Crisped rice Not Hot

Crisped rice Emerging

Dates and date flavors

Dates and date flavors Hot

Dates and date flavors Not Hot

Dates and date flavors Emerging

Fermented/pickled foods

Fermented/pickled foods Hot

Fermented/pickled foods Not Hot

Fermented/pickled foods Emerging

Hot honey

Hot honey Hot

Hot honey Not Hot

Hot honey Emerging

Matcha

Matcha Hot

Matcha Not Hot

Matcha Emerging

Miso

Miso Hot

Miso Not Hot

Miso Emerging

Pandan

Pandan Hot

Pandan Not Hot

Pandan Emerging

Preserved lemon

Preserved lemon Hot

Preserved lemon Not Hot

Preserved lemon Emerging

Spicy maple

Spicy maple Hot

Spicy maple Not Hot

Spicy maple Emerging

Truffles/truffle flavoring

Truffles/truffle flavoring Hot

Truffles/truffle flavoring Not Hot

Truffles/truffle flavoring Emerging

Yuzu

Yuzu Hot

Yuzu Not Hot

Yuzu Emerging

	Hot	Not Hot	Emerging
Boba	Boba Hot	Boba Not Hot	Boba Emerging
Cold brew	Cold brew Hot	Cold brew Not Hot	Cold brew Emerging
Cookie/cake flavors in syrups, sodas and coffee	Cookie/cake flavors in syrups, sodas and coffee Hot	Cookie/cake flavors in syrups, sodas and coffee Not Hot	Cookie/cake flavors in syrups, sodas and coffee Emerging
Dill pickle lemonade	Dill pickle lemonade Hot	Dill pickle lemonade Not Hot	Dill pickle lemonade Emerging
Energy drinks	Energy drinks Hot	Energy drinks Not Hot	Energy drinks Emerging
Kombucha/fermented drinks	Kombucha/fermented drinks Hot	Kombucha/fermented drinks Not Hot	Kombucha/fermented drinks Emerging
Mushroom-infused beverages	Mushroom-infused beverages Hot	Mushroom-infused beverages Not Hot	Mushroom-infused beverages Emerging
Seltzer innovations	Seltzer innovations Hot	Seltzer innovations Not Hot	Seltzer innovations Emerging
Tepache	Tepache Hot	Tepache Not Hot	Tepache Emerging
Wellness drinks (with vitamins, supplements, or fiber)	Wellness drinks (with vitamins, supplements, or fiber) Hot	Wellness drinks (with vitamins, supplements, or fiber) Not Hot	Wellness drinks (with vitamins, supplements, or fiber) Emerging

Hot

Not Hot

Emerging

Boba

Boba Hot

Boba Not Hot

Boba Emerging

Cold brew

Cold brew Hot

Cold brew Not Hot

Cold brew Emerging

Cookie/cake flavors in syrups, sodas and coffee

Cookie/cake flavors in syrups, sodas and coffee Hot

Cookie/cake flavors in syrups, sodas and coffee Not Hot

Cookie/cake flavors in syrups, sodas and coffee Emerging

Dill pickle lemonade

Dill pickle lemonade Hot

Dill pickle lemonade Not Hot

Dill pickle lemonade Emerging

Energy drinks

Energy drinks Hot

Energy drinks Not Hot

Energy drinks Emerging

Kombucha/fermented drinks

Kombucha/fermented drinks Hot

Kombucha/fermented drinks Not Hot

Kombucha/fermented drinks Emerging

Mushroom-infused beverages

Mushroom-infused beverages Hot

Mushroom-infused beverages Not Hot

Mushroom-infused beverages Emerging

Seltzer innovations

Seltzer innovations Hot

Seltzer innovations Not Hot

Seltzer innovations Emerging

Tepache

Tepache Hot

Tepache Not Hot

Tepache Emerging

Wellness drinks (with vitamins, supplements, or fiber)

Wellness drinks (with vitamins, supplements, or fiber) Hot

Wellness drinks (with vitamins, supplements, or fiber) Not Hot

Wellness drinks (with vitamins, supplements, or fiber) Emerging

	Hot	Not Hot	Emerging
Communal cocktails	Communal cocktails Hot	Communal cocktails Not Hot	Communal cocktails Emerging
Creative spritzes	Creative spritzes Hot	Creative spritzes Not Hot	Creative spritzes Emerging
Drinks on fire (theatrical presentations)	Drinks on fire (theatrical presentations) Hot	Drinks on fire (theatrical presentations) Not Hot	Drinks on fire (theatrical presentations) Emerging
Flights	Flights Hot	Flights Not Hot	Flights Emerging
Hyper-local beer and wine	Hyper-local beer and wine Hot	Hyper-local beer and wine Not Hot	Hyper-local beer and wine Emerging
Innovative old fashioneds	Innovative old fashioneds Hot	Innovative old fashioneds Not Hot	Innovative old fashioneds Emerging
Low alcohol beer and wine	Low alcohol beer and wine Hot	Low alcohol beer and wine Not Hot	Low alcohol beer and wine Emerging
Nineties martinis (espresso, apple martinis)	Nineties martinis (espresso, apple martinis) Hot	Nineties martinis (espresso, apple martinis) Not Hot	Nineties martinis (espresso, apple martinis) Emerging
Savory cocktails	Savory cocktails Hot	Savory cocktails Not Hot	Savory cocktails Emerging
Smoke-infused cocktails	Smoke-infused cocktails Hot	Smoke-infused cocktails Not Hot	Smoke-infused cocktails Emerging
Tiki cocktails	Tiki cocktails Hot	Tiki cocktails Not Hot	Tiki cocktails Emerging

Hot

Not Hot

Emerging

Communal cocktails

Communal cocktails Hot

Communal cocktails Not Hot

Communal cocktails Emerging

Creative spritzes

Creative spritzes Hot

Creative spritzes Not Hot

Creative spritzes Emerging

Drinks on fire (theatrical presentations)

Drinks on fire (theatrical presentations) Hot

Drinks on fire (theatrical presentations) Not Hot

Drinks on fire (theatrical presentations) Emerging

Flights

Flights Hot

Flights Not Hot

Flights Emerging

Hyper-local beer and wine

Hyper-local beer and wine Hot

Hyper-local beer and wine Not Hot

Hyper-local beer and wine Emerging

Innovative old fashioneds

Innovative old fashioneds Hot

Innovative old fashioneds Not Hot

Innovative old fashioneds Emerging

Low alcohol beer and wine

Low alcohol beer and wine Hot

Low alcohol beer and wine Not Hot

Low alcohol beer and wine Emerging

Nineties martinis (espresso, apple martinis)

Nineties martinis (espresso, apple martinis) Hot

Nineties martinis (espresso, apple martinis) Not Hot

Nineties martinis (espresso, apple martinis) Emerging

Savory cocktails

Savory cocktails Hot

Savory cocktails Not Hot

Savory cocktails Emerging

Smoke-infused cocktails

Smoke-infused cocktails Hot

Smoke-infused cocktails Not Hot

Smoke-infused cocktails Emerging

Tiki cocktails

Tiki cocktails Hot

Tiki cocktails Not Hot

Tiki cocktails Emerging

	Hot	Not Hot	Emerging
Artificial intelligence (AI) integration	Artificial intelligence (AI) integration Hot	Artificial intelligence (AI) integration Not Hot	Artificial intelligence (AI) integration Emerging
Value deals/propositions	Value deals/propositions Hot	Value deals/propositions Not Hot	Value deals/propositions Emerging
Convenience proteins (sous vide, individual serving packs, shelf stable, plant based)	Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Hot	Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Not Hot	Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Emerging
Flights	Flights Hot	Flights Not Hot	Flights Emerging
Foraging	Foraging Hot	Foraging Not Hot	Foraging Emerging
Healthy kids' menus	Healthy kids' menus Hot	Healthy kids' menus Not Hot	Healthy kids' menus Emerging
Hyperlocal	Hyperlocal Hot	Hyperlocal Not Hot	Hyperlocal Emerging
Limited time only menus	Limited time only menus Hot	Limited time only menus Not Hot	Limited time only menus Emerging
Menus listing each ingredient	Menus listing each ingredient Hot	Menus listing each ingredient Not Hot	Menus listing each ingredient Emerging
Micro-influencers	Micro-influencers Hot	Micro-influencers Not Hot	Micro-influencers Emerging
Pop-up restaurants	Pop-up restaurants Hot	Pop-up restaurants Not Hot	Pop-up restaurants Emerging
Pre-fixe dining	Pre-fixe dining Hot	Pre-fixe dining Not Hot	Pre-fixe dining Emerging
Regenerative farming	Regenerative farming Hot	Regenerative farming Not Hot	Regenerative farming Emerging
Restaurant subscriptions	Restaurant subscriptions Hot	Restaurant subscriptions Not Hot	Restaurant subscriptions Emerging
Sharing foods	Sharing foods Hot	Sharing foods Not Hot	Sharing foods Emerging
Smaller or streamlined menus	Smaller or streamlined menus Hot	Smaller or streamlined menus Not Hot	Smaller or streamlined menus Emerging
Snack-sized everything	Snack-sized everything Hot	Snack-sized everything Not Hot	Snack-sized everything Emerging
Sustainability and local sourcing	Sustainability and local sourcing Hot	Sustainability and local sourcing Not Hot	Sustainability and local sourcing Emerging
Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.)	Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Hot	Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Not Hot	Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Emerging

Hot

Not Hot

Emerging

Artificial intelligence (AI) integration

Artificial intelligence (AI) integration Hot

Artificial intelligence (AI) integration Not Hot

Artificial intelligence (AI) integration Emerging

Value deals/propositions

Value deals/propositions Hot

Value deals/propositions Not Hot

Value deals/propositions Emerging

Convenience proteins (sous vide, individual serving packs, shelf stable, plant based)

Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Hot

Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Not Hot

Convenience proteins (sous vide, individual serving packs, shelf stable, plant based) Emerging

Flights

Flights Hot

Flights Not Hot

Flights Emerging

Foraging

Foraging Hot

Foraging Not Hot

Foraging Emerging

Healthy kids' menus

Healthy kids' menus Hot

Healthy kids' menus Not Hot

Healthy kids' menus Emerging

Hyperlocal

Hyperlocal Hot

Hyperlocal Not Hot

Hyperlocal Emerging

Limited time only menus

Limited time only menus Hot

Limited time only menus Not Hot

Limited time only menus Emerging

Menus listing each ingredient

Menus listing each ingredient Hot

Menus listing each ingredient Not Hot

Menus listing each ingredient Emerging

Micro-influencers

Micro-influencers Hot

Micro-influencers Not Hot

Micro-influencers Emerging

Pop-up restaurants

Pop-up restaurants Hot

Pop-up restaurants Not Hot

Pop-up restaurants Emerging

Pre-fixe dining

Pre-fixe dining Hot

Pre-fixe dining Not Hot

Pre-fixe dining Emerging

Regenerative farming

Regenerative farming Hot

Regenerative farming Not Hot

Regenerative farming Emerging

Restaurant subscriptions

Restaurant subscriptions Hot

Restaurant subscriptions Not Hot

Restaurant subscriptions Emerging

Sharing foods

Sharing foods Hot

Sharing foods Not Hot

Sharing foods Emerging

Smaller or streamlined menus

Smaller or streamlined menus Hot

Smaller or streamlined menus Not Hot

Smaller or streamlined menus Emerging

Snack-sized everything

Snack-sized everything Hot

Snack-sized everything Not Hot

Snack-sized everything Emerging

Sustainability and local sourcing

Sustainability and local sourcing Hot

Sustainability and local sourcing Not Hot

Sustainability and local sourcing Emerging

Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.)

Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Hot

Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Not Hot

Upcycled foods (made from spent leftover from processing, peels, shells, beer spent, etc.) Emerging

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2025 What's Hot Culinary Trends Survey

Menu Trends Survey for the 2025 What's Hot Report launching November 13, 2024

Question Title

* 1. Ingredients

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* 2. Dishes

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* 3. Flavors & Condiments

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* 4. Beverage - Non-alcohol

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* 5. Beverage - Alcohol

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* 6. Macro Trends

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