Paragon Solutions: Worth Stopping For
Live Presentation: Thursday, October 22nd, 10am - 10:45am
Elevating Key Categories to Win Customer Loyalty
Session Summary:
Every convenience store has a category that can become a destination, a reason customers choose your store on purpose and come back for specifically. Most operators invest in their top categories; fewer invest in the strategy behind them. This session looks at how coffee, bakery, grab and go, made-to-order food, and dispensed beverages can move from “good enough” to destination through brand, presentation, and space.
Session Goals:
1. Identify the category in your stores with the biggest gap between what it is today and what it could be.
2. Understand how brand, presentation, and space turn a working program into a destination, using real results from two New England operators.
3. Apply the “Brand First, Experience Second, Execution Third” framework with a practical plan for this week, this month, and this quarter.
*****MUST BE A NECSEMA MEMBER TO PARTICIPATE IN THIS WEBINAR.
Please note: The information expressed by Paragon Solutions belongs solely to them and does not necessarily reflect the official policy of NECSEMA
Every convenience store has a category that can become a destination, a reason customers choose your store on purpose and come back for specifically. Most operators invest in their top categories; fewer invest in the strategy behind them. This session looks at how coffee, bakery, grab and go, made-to-order food, and dispensed beverages can move from “good enough” to destination through brand, presentation, and space.
Session Goals:
1. Identify the category in your stores with the biggest gap between what it is today and what it could be.
2. Understand how brand, presentation, and space turn a working program into a destination, using real results from two New England operators.
3. Apply the “Brand First, Experience Second, Execution Third” framework with a practical plan for this week, this month, and this quarter.
*****MUST BE A NECSEMA MEMBER TO PARTICIPATE IN THIS WEBINAR.
Please note: The information expressed by Paragon Solutions belongs solely to them and does not necessarily reflect the official policy of NECSEMA