With new development continuing throughout the community, the Irving Convention and Visitors Bureau (aka Visit Irving), along with Believable Brands (BB) and Destination Consultancy Group (DCG), have developed a citywide “brand survey.”
Our goal is to anchor the city’s strategic objectives by focusing on Irving’s points of distinction, those that are both authentic and relevant, and to develop a plan to consistently communicate these to a wide range of audiences, including current and prospective visitors, residents, economic development prospects and others.
This “brand” will be formed not only by our residents’ perceptions, but also by those of corporate decision-makers, local CEOs, meeting planners, travelers, and many others.
As an Irving resident, your input is critical to this process. Thank you in advance for participating in this brief survey so that we can best assess resident perceptions. Depending on your responses, the questionnaire will take approximately 10 minutes to complete and your answers will be kept strictly confidential with results reported only in aggregate. When answering the questions base your responses on your views and opinions and not those of anyone else.
Please complete the questionnaire on or before 11:59 PM ET on April 21, 2023.
