Local news streaming survey Question Title * 1. What is your age? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 2. What is your gender identity? Male Female Prefer not to answer Prefer to self-describe (fill in the blank) Question Title * 3. What is your ethnicity? White Black/African American Asian Other (please specify) Question Title * 4. What is your county of residence? St. Louis Co (North Co) St. Louis Co (South Co) St. Louis Co (Mid-County) St. Louis Co (West Co) St. Louis City St. Charles Co Jefferson Co Madison Co, IL St. Clair Co, IL Other MO County Other IL County Question Title * 5. What is your marital status? Married Never married (single) Legally separated Divorced Widowed Question Title * 6. Are you a parent of a child or children under 18? Yes No Question Title * 7. If yes, what are the ages of your children? Check all that apply. Under 2 Age 2-5 Age 6-11 Age 12-17 Question Title * 8. What is your annual household income? Under $50K $50-$75K $75-$100K $100-$150K $150-$250K $250K+ Question Title * 9. What types of media do you consume (view, listen to, read) in an average week? Check all that apply. Local TV (FOX/KTVI, CBS/KMOV, NBC/KSDK, etc.) Cable TV (CNN, ESPN, FOX, HGTV, etc.) Streaming TV (Hulu, Netflix, Prime Video, Disney+, etc.) Local radio Satellite radio Newspapers Social media (Facebook, Instagram, Twitter, Reddit) YouTube News websites Question Title * 10. Do you have a smart TV or streaming device? Yes No (skip to question 19) Question Title * 11. Which device(s) do you have? Check all that apply. Roku Smart TV or device LG/Samsung Smart TV Amazon Fire Smart TV or Amazon Fire Stick Apple TV Google Chromecast Other (please specify) Question Title * 12. Which apps are on your TV screen? Check all that apply. YouTube Netflix Hulu Peacock Paramount + Disney + 5+ St. Louis News from KSDK KMOV News 4 St. Louis KPLR 11 – St. Louis, Missouri Spectrum News Other (please specify) Question Title * 13. What time of day do you typically consume content on streaming apps? Check all that apply. 4 a.m. -Noon Noon - 4 p.m. 4 - 7 p.m. 7 - 10 p.m. 10 p.m. - 4 a.m. Question Title * 14. Which types of content do you typically watch on streaming apps between 4 a.m. and noon? Check all that apply. Movies True crime or drama series Documentaries Local news National news Live sports Sports commentary Video game streaming Exclusive original content from content creators or influencers Other (please specify) Question Title * 15. Which types of content do you typically watch on streaming apps between noon and 4 p.m.? Check all that apply. Movies True crime or drama series Documentaries Local news National news Live sports Sports commentary Video game streaming Exclusive original content from content creators or influencers Other (please specify) Question Title * 16. Which types of content do you typically watch on streaming apps between 4 p.m. and 7 p.m.? Check all that apply. Movies True crime or drama series Documentaries Local news National news Live sports Sports commentary Video game streaming o Exclusive original content from content creators or influencers Other (please specify) Question Title * 17. Which types of content do you typically watch on streaming apps between 7 p.m. and 10 p.m.? Check all that apply. Movies True crime or drama series Documentaries Local news National news Live sports Sports commentary Video game streaming Exclusive original content from content creators or influencers Other (please specify) Question Title * 18. Which types of content do you typically watch on streaming apps between 10 p.m. and 4 a.m.? Check all that apply. Movies True crime or drama series Documentaries Local news National news Live sports Sports commentary Video game streaming Exclusive original content from content creators or influencers Question Title * 19. Where do you get the majority of your news? Check all that apply. Local TV (on-air or online) Local radio (on-air or online) Local newspaper (print or online) National news sources (broadcast, cable, newspapers) Online-only news sources (i.e. Huffington Post, Drudge Report) Social media platforms (i.e. Facebook, Twitter) Streaming (i.e. NBC, KSDK 5+, Haystack News) Question Title * 20. Do you get more of that news from traditional (over-the-air TV, radio, print newspapers) or digital platforms? Traditional Digital Question Title * 21. Which sources do you go to for LOCAL news and information in an average week? Check all that apply. KSDK, 5 On Your Side (on-air, online or app) KMOV, News 4 (on-air, online or app) KTVI, Fox 2 News (on-air, online or app) KPLR, News 11 Stltoday.com Real STL Nextdoor Neighborhood/community Facebook groups Voice of the People News (VOTP_News) Spectrum News I do not pay attention to local news (skip to question 31) Question Title * 22. What is your primary source for LOCAL news? KSDK, 5 On Your Side (on-air, online or app) KMOV, News 4 (on-air, online or app) KTVI, Fox 2 News (on-air, online or app) KPLR, News 11 Stltoday.com Real STL Nextdoor Neighborhood/community Facebook groups Voice of the People News (VOTP_News) Spectrum News Question Title * 23. Do you stream local news content? Yes No Question Title * 24. Which of these local news streaming apps have you heard of? 5+ St. Louis News from KSDK St. Louis News & Weather KMOV News 4 St. Louis FOX 2 – St. Louis, Missouri KPLR 11 – St. Louis, Missouri Spectrum News Question Title * 25. Which of these local news streaming apps have you downloaded on a TV in your household? 5+ St. Louis News from KSDK St. Louis News & Weather KMOV News 4 St. Louis FOX 2 – St. Louis, Missouri KPLR 11 – St. Louis, Missouri Spectrum News Question Title * 26. Do you ever watch local newscasts on streaming apps? Yes No (skip to question 29) Question Title * 27. If yes, do you watch local newscasts live or time-delayed? Live Time-delayed Both Question Title * 28. If yes, which times of day do you watch local newscasts streaming? Check all that apply. 4 - 10 a.m. 10 a.m. - 4 p.m. 4 p.m. - 7 p.m. 7 p. - 10 p.m. 10 p.m. - Midnight Question Title * 29. Which types of local news stories matter most to you? Breaking news Coverage of crime in the metro area Investigations Education stories Health news Coverage of local politicians/races/government/voting Stories that dig deeper, provide in-depth analysis Coverage of social justice issues Weather forecasts Sports coverage Positive stories Pets Things to Do Travel Reviews of movies and entertainment Other (please specify) Question Title * 30. Which types of sports coverage is of interest to you? Check all that apply. Cardinal baseball Blues hockey Battlehawks XFL SLSC Soccer High school football High school basketball Other high school sports Mizzou football Mizzou basketball Illinois Fighting Illini football Illinois Fighting Illini basketball NFL NBA Other (please specify) Question Title * 31. Would you be interested in streaming St. Louis archival footage and vintage newscasts from St. Louis history? Yes No Question Title * 32. What other kinds of streaming content would you be most interested in from local news stations? Question Title * 33. Would you be interested in sharing feedback by participating in surveys and/or focus groups in the future? Yes No Question Title * 34. If yes, please provide your email address. Done