Most people assume that K-pop is trendy, only appealing to fans for a brief time. However, as the longevity of K-pop groups increases, so too does the longevity of their fanbases.
This study seeks to understand why individuals remain K-pop fans for 5 or more years. Until January 2020, this survey will collect responses to questions about these veteran fans. This survey contains several open-ended and multiple-choice questions about individuals who have been fans of a K-pop group(s) or solo artist(s) for 5 or more years.
If you have any questions about this research, please contact:
Crystal S. Anderson, PhD
Director, Office of Student Research | Associate Professor
Longwood University | email@example.com