Introduction to the Survey

Most people assume that K-pop is trendy, only appealing to fans for a brief time. However, as the longevity of K-pop groups increases, so too does the longevity of their fanbases. 

This study seeks to understand why individuals remain K-pop fans for 5 or more years. Until January 2020, this survey will collect responses to questions about these veteran fans.  This survey contains several open-ended and multiple-choice questions about individuals who have been fans of a K-pop group(s) or solo artist(s) for 5 or more years.  

If you have any questions about this research, please contact:

Crystal S. Anderson, PhD
Director, Office of Student Research | Associate Professor
Longwood University | andersoncs2@longwood.edu

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