Web personalization survey for marketers

Thank you for participating in this brief survey (10 questions) about web personalization -- it should take about three minutes. If you share your email address, we'll be happy to share the results with you.

Name, company, email
Please be sure to include your email if you would like to get the results. (not required)

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* 1. Name, company, email
Please be sure to include your email if you would like to get the results. (not required)

What size is your company?

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* 2. What size is your company?

Do you focus on segments, by defining rules, or do you rely more on automated personalization? (For your website specifically, not email or other channels)

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* 4. Do you focus on segments, by defining rules, or do you rely more on automated personalization? (For your website specifically, not email or other channels)

Do you use mostly profile data or behavioral data for personalization?

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* 5. Do you use mostly profile data or behavioral data for personalization?

What are the primary metrics you focus on improving with your web personalization efforts?

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* 6. What are the primary metrics you focus on improving with your web personalization efforts?

On a scale of 1-5, how satisfied are you with the web personalization technology vendor you indicated in question 3? (Consider factors like effectiveness, service, and cost)

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* 8. On a scale of 1-5, how satisfied are you with the web personalization technology vendor you indicated in question 3? (Consider factors like effectiveness, service, and cost)

What type of business are you in?

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* 9. What type of business are you in?

What vertical are you in?

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* 10. What vertical are you in?

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