1. Words and Images

It Starts Here is a campaign to promote community health. The campaign aims to raise awareness of and promote community action on the issue of obesity, especially in children.

Thank you for helping us out by taking a few minutes to give us your opinions on our current campaign.

Your answers will be very helpful as we look at how to improve our campaign going forward.
Please look at the pictures below and answer the questions as honestly and completely as you can. There are 21 questions in all. This survey is anonymous and will not be connected with you or your email address.
Thanks for your help!

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* 1. Ad #1 above makes me feel: (Please check all that apply)

* 2. Why did the ad make you feel that way? Try to say what it was about the words or pictures that affected you?

* 3. How likely is it that ad #1 above would motivate you to take action?

* 4. If the ad motivated you to take action, what action would that be? (Be specific if you can.)

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* 5. Ad #2 above makes me feel: (Please check all that apply)

* 6. Why did the ad make you feel that way? Try to say what it was about the words or pictures that affected you?

* 7. How likely is it that ad #2 above would motivate you to take action?

* 8. If the ad motivated you to take action, what action would that be? (Be specific if you can.)

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