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Typical Customer Demographics Template
1.
How old is your target customer? (Check all that apply)
17 or younger
18-20
21-29
30-39
40-49
50-59
60-64
65 or older
2.
What gender is your target customer? (Select all that apply)
Man
Woman
Non-binary
3.
What is the highest level of school your target customer has completed or the highest degree they have received? (Check all that apply)
Less than high school degree
High school degree or equivalent (e.g., GED)
Some college but no degree
Associate degree
Bachelor degree
Graduate degree
4.
Which of the following categories best describes your target customer's employment status? (Check all that apply)
Employed, working 1-39 hours per week
Employed, working 40 or more hours per week
Not employed, looking for work
Not employed, NOT looking for work
Retired
Disabled, not able to work
5.
What is your target customer's yearly household income? (Check all that apply)
Less than $20,000
$20,000 to $34,999
$35,000 to $49,999
$50,000 to $74,999
$75,000 to $99,999
$100,000 to $149,999
$150,000 to $199,999
$200,000 or more
6.
Is your target customer currently married, widowed, divorced, separated, or never married? (Check all that apply)
Married
Separated
Widowed
Divorced
Never married
7.
Does your target customer have children, or not?
Yes, they do
No, they do not
They may or may not
8.
Is your target customer's living quarters owned or being bought by them or someone in their household, rented for cash, or occupied without payment of cash rent? (Check all that apply)
Owned or being bought by them or someone in their household
Rented for cash
Occupied without payment of cash rent
9.
Does your target customer own a business or a farm?
Yes, they do
No, they do not
Some may and some may not
10.
In what type of community does your target customer live? (Check all that apply)
City or urban community
Suburban community
Rural community
Other (please specify)
Current Progress,
0 of 10 answered