David Beckham was born on the 2nd of May 1975, He has enjoyed a successful football career, holding the all time appearance record for England’s national football team, as well as playing for some of the best football clubs in the world such as, Manchester United, AC Milan, Real Madrid and now Los Angeles Galaxy. Furthermore, he has also endorsed over eight different products earning over 10 million pounds, however the products focused on in my investigation are Adidas and Vodafone.

* 1. Which category below includes your age?

* 2. Are you male or female?

* 3. Did you know who David Beckham was before this survey?

* 4. What would you say your attitude towards him is?

* 5. Would you see yourself as someone who is influenced by famous people and their lifestyle?

* 6. If so, to what extent does the credibility of the celebrity matter to you?