TRUE Program Requirements

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The TRUE program recognizes vendors for Transparent, Responsive, Unbiased, and Ethical conduct when sourcing reviews of their products and using TrustRadius content and data. TRUE-certified companies adhere to the highest standards in the industry. Buyers can be confident not only in their reviews, but also in their partnership. 

Vendors in the TRUE program must certify that they:
  • Disclose review sourcing methodology and use of incentives
  • Provide equal opportunity for product users to safely share honest feedback
  • Read all published reviews and respond when necessary
  • Represent review content accurately in sales and marketing materials
  • Disclose use of intent data for marketing purposes
TrustRadius will verify TRUE compliance on an annual basis. TrustRadius will recognize companies that meet TRUE standards by awarding badges and publishing TRUE certificates on the website. 

To participate, vendors must fill out the following application. It takes about 10 minutes.

Open text questions allow vendors to share their unique perspectives on these issues. Their responses give buyers added confidence that the vendor is paying attention, and cares deeply. Vendors will be able to review their answers before publication.

Who is the best person to fill out this application?
Typically, this should be someone that manages corporate reputation by engaging with review sites, analysts, reference customers, etc. They should be familiar with how their organization contacts customers to ask for reviews, how their organization reacts to reviews, and how content and data are used by their organization for sales and marketing purposes.

What’s the benefit?
You’ll earn a TRUE badge that helps you build trust and stand out in your market. Buyers doing independent research on TrustRadius will see that you are TRUE, you’ll be included in TrustRadius press outreach and coverage of the TRUE program, and you’ll be able to use your TRUE badge in your own materials as well. You'll also have the opportunity to be interviewed and featured in TrustRadius content as an industry leader.

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