Truckee Tourism Business Improvement District (TTBID) Deadlines, Application and Requirements

The TTBID Committee and Truckee Chamber are working together to support past events and encourage innovative new events which support the Truckee Brand, attract visitors in non peak periods, and lift locals' experience of Truckee and its events.
 
The Truckee Special Events Funding Program is intended for events that attract out of town visitors, drive overnight accommodations of all types (nightly rentals, hotels, inns etc.), generate a positive economic impact (shopping, dining etc.) and overall help Truckee Business owners - during the shoulder season or soft dates/midweek.  The program wishes to support and promote our authentic town and Truckee Brand Promise.
 
Primarily supported are marketing and operational efforts needed to promote and support an event, to target audiences who reside outside of the Truckee area.  Measurable results will be recorded and recognized in regards to specific goals including economic impact, specific calendar dates: April through the first two weeks in June; September through the first two weeks in December (excluding holidays); midweek days, along with positive experiences for both the community and visiting guests.

DEADLINES: 
The 2017 Special Event Funding Cycle is for January-December 2017
 - note: for 2018 events, the application process will be in October 2017.
EXISTING Events: (has occurred before)
3/6/17:     Applications submitted
3/9/17:    Presentations to Sub Committee (3 minutes) 
3/14/17     Applicants notified
 
NEW Events: 
3/27/17     Applications Submitted
4/3/17      Presentations to Sub Committee (10 minutes) 
4/10/17    Applicants notified
 
APPLICATION REQUIREMENTS:
-Read the Truckee Brand Guidelines to understand Truckee's core values and Brand Promise.
-Read the Truckee Special Event Guidelines
-Complete the TTBID Special Event Funding Application below by the appropriate deadline.
-Upload a copy of Town of Truckee Application Form,if applicable (needed) for your event.  
-Upload a copy of your Marketing Plan.
-If you received an Event Grant from the Truckee Chamber of Commerce in 2016, a post event Recap Form is required to be eligible
EVENT CONTACT INFORMATION

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* 1. Date application is being submitted:

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* 2. Organization Information-

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* 3. Is your organization a non-profit?

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* 4. Event Contacts:

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* 5. Other Staff involved with the Planning of Event, including who and how many volunteers:

EVENT BASICS AND BRANDING

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* 6. Which Truckee Brand Core Value(s) does your event most closely align with? (may choose more than one)

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* 7. Does your event support the Truckee Brand Promise of "providing an authentic mountain town experience with easy access to inspiring natural beauty, world class recreation and a vibrant community".

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* 8. Describe where the Truckee Brand Logo, link, tagline and hashtag  #basecampforabiglife will be incorporated. (If approved, a Truckee Brand Event Marketing Plan will be provided for your implementation.)

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* 9. Event Description

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* 10. General Overview of Event

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* 11. Which days of the week does your event take place?

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* 12. Season event takes place

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* 13. What is your event category? (you may choose more than one)

EVENT PRODUCTION

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* 14. Will you be producing the event or hiring a production company?

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* 15. Where is the exact location of your event? (Please enter the address or google map pin URL)

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* 16. Has your location been secured and confirmed with location owner?

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* 17. Is your location within Truckee Town Limits?

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* 18. Are there any other events happening on or near your event date(s)? (Check Truckee.com calendar)

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* 19. Is there an event happening within the same week in the same category as yours?  If so, how might they compliment each other or compete?

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* 20. Is this a one time event or do you plan to produce beyond 2017?

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* 21. Is your event a NEW or REPEAT event for Truckee?

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* 22. If hosted beyond 2017 do you anticipate requesting funds from TTBID in the future?

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* 23. Have you submitted a Special Events Application to the Town?  If so, please upload a copy.

DOCX, DOC, JPG, GIF, JPEG, PDF, PNG file types only.
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* 24. Please describe your event insurance levels.  If funded, copies will be required.

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* 25. Will your event include food/beverage and alcohol?  Please list vendors involved. (appropriate copies of licenses for vendors will be required)

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* 26. Will there be amplified music and if so, please note hours.

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* 27. Please describe any setup and break down plan (vendors included) including restrooms, trash/recycle, cleanup:

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* 28. To what degree will your event minimize waste and protect the environment? (ie will it be a zero waste event?)

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* 29. Please describe your parking and traffic plan including disability access (along with any vendor involvement):

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* 30. Will your event involve the closing of streets?

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* 31. Will you require assistance of our fire and police departments or security guards?

EVENT PARTICIPANTS AND OBSERVERS

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* 32. Attendees and Target Audience: Who do you think will attend your event?

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* 33. Please estimate the % for attendance from above question: 

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* 34. How many people do you forecast will attend this year?

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* 35. How many people attended last year?

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* 36. What percent of attendees are forecasted to spend the night?

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* 37. How many nights per attendee, on average, do you forecast?

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* 38. How many people in a "party" do you forecast, on average?

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* 39. Will you be linking to Truckee.com to funnell all lodging inquiries? (if funded, a Truckee Events Brand Marketing Plan will be provided)

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* 40. Do you have a lodging partner and if so who?

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* 41. Do you have an email database that you will be marketing to and if so, list size and avg. open rate?

FINANCIALS 

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* 42. List Hard Media Placement Costs (ie radio, print, facebook ads etc.)

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* 43. Other Marketing Costs-(i.e. posters, brochures, website design, vinyl banners, etc.)

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* 44. Organic Marketing (not paid ads) on Social Channels-Describe who will be doing this and time spent, along with frequency and assets that will be used. (text, photos, videos)

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* 45. Please upload your Marketing Plan here.

DOCX, DOC, JPG, GIF, JPEG, PDF, PNG file types only.
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* 46. Has this project received prior funds through the Truckee Chamber of Commerce in prior years?

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* 47. Did you provide a post event recap form? (If not your event may not be funded.)

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* 48. Does your event receive other grant funding and if so from who and how much?

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* 49. Will your event have sponsors and if so, who?

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* 50. What will the Event Admission cost(s) be?

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* 51. What is the forecasted overall event marketing and production cost and event total revenue? (excluding funding request)

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* 52. What dollar amount of funding are you requesting from TTBID?

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* 53. Should TTBID decide not to support this event through funding, will it still occur?

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