Tracking & Web Analytics Information

Tracking and web analytics are essential to monitor airTRFX® performance. Please help us understand how your airline's tracking and reporting is currently structured.

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* 1. Please provide the contact information of the key person that will be involved in tracking & web analytics:

Web Analytics Contact Person

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* 2. Which tracking tool(s) are you currently using for your web analytics? (Google Analytics, Adobe Analytics, etc.)

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* 3. What is the Attribution Model currently used on your Web Analytics platform to measure performance across channels?

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* 4. airTRFX already includes a DataLayer where airlines can pull all information to track specific variables in their Web Analytics platforms. The standard airTRFX DataLayer can be found here. Are there any additional variables or DataLayer requirements needed? If yes, please specify.

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* 5. If your answer to Q4 was "Yes", please upload documentation specifying any DataLayer requirements.

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
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* 6. Do you use any of the following Tag Management Systems on your website?

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* 7. Who publishes changes through your Tag Management System?

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* 8. airTRFX pages will be an extension of your current website and to achieve a unified tracking, EveryMundo recommends adding your Tag Management Container Script in all airTRFX pages. Please upload your Tag Management Script and instructions of implementation and placement (Header, Body).

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
Choose File

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* 9. AMP customers only: airTRFX AMP pages will be an extension of your current website and to achieve a unified tracking, EveryMundo recommends adding your Tag Management Container Script in all airTRFX pages. Please upload your Tag Management Script that is specific for AMP and instructions of implementation and placement (Header, Body).

PDF, DOC, DOCX, PNG, JPG, JPEG, GIF file types only.
Choose File

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* 10. The FareNet pixel allows you to attribute Revenue and Transactions to airTRFX products. As soon as the pages are in production, we will need to perform a series of test transactions to make sure that FareNet is properly collecting all information. Are there any requirements and specific processes on how to perform test transactions on your website? Some include: specific routes, point of sale (market), or fare classes, travel dates in the future, dummy credit card, email to request reimbursement, etc.

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* 11. Do you currently work with an agency to manage all tracking and web analytics configurations? If yes, please specify.

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* 12. Which of the following tracking/monitoring tools do you currently use?

Thank you for taking the time to complete this survey.
We are excited to get started!

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