Rebrand and New Website Survey

The Town of Elon is developing a new brand, tagline, and updated website, and we want to hear from members across our community about what our town means to you and how our next website can serve the community even better.


* 1. Please identify your age range.

* 2. How would you describe your relationship with the Town of Elon? (Select all that apply.)

* 3. If applicable, how long have you lived/worked in Elon?

* 4. What is the highest level of education you have achieved?


* 5. If applicable, what made you choose to move to Elon?

* 6. What is the most important thing you want people to know about Elon?

* 7. What makes Elon “home” to you?

* 8. What are some landmarks and icons that you closely associate with the Town of Elon?

* 9. As Elon’s new brand is shaped, rank the following themes in order of importance to you.

* 10. How did you first hear about the Town of Elon?

* 11. What are the top three words that represent the Town of Elon to you? (Choose three.)

* 12. When you think about the direction for the new Town of Elon brand, do you imagine a more traditional, moderate, or contemporary style? (Slide the marker to make your selection.)

Traditional (Elegant, stately, refined) A mix of the two
i We adjusted the number you entered based on the slider’s scale.

* 13. What colors do you think best represent the Town of Elon?

* 14. When visiting the Town of Elon, where do you like to go?

* 15. How do you keep informed with what is happening in the Town of Elon?


* 16. What information do you look for when you visit the Town of Elon website?

* 17. What changes would most improve the Town of Elon website?

* 18. What device do you typically use when viewing the website?

* 19. Do you have any additional feedback for the brand or website projects?